Digital Advertising Copywriter

In order to be considered, please be sure to include a resume and cover letter when you apply.

Are you an exceptional writer who has experience creating copy for digital advertisements? Carnegie Dartlet is looking for a Digital Advertising Copywriter who can create compelling ad content for our higher education clients. This person will be responsible for researching client websites, social channels, and other assets in order to extract key information and translate facts into persuasive, branded messaging. They will combine both strategic and creative thinking in order to produce copy that’s unique, engaging, and in line with campaign goals.

The Digital Advertising Copywriter will work closely with our Paid Media teams, whose specialists are responsible for the strategy, targeting, setup, and monitoring of all digital campaigns. The Digital Advertising Copywriter must be an expert not only at creating content for various brand voices but repurposing copy for different channels and mediums, including Display, PPC, and social media ads as well as landing pages and supplemental website content. The successful candidate will have a passion for understanding higher education institutions and their prospective students and creating original content that unites them.

While Carnegie Dartlet is currently working remotely due to COVID-19, candidates should be open to working in our office in Westford, Massachusetts, in the future.

Responsibilities of the Digital Advertising Copywriter include:

  • Audit, evaluate, and distill complex messaging and brand strategy so it can be translated into persuasive digital advertising copy that is cohesive across multiple mediums as necessary
  • Write ad copy for Google Search ads (PPC), Display ads, social media advertising (Facebook, Instagram, LinkedIn), and landing pages that are creative, compelling, and adhere to digital marketing best practices
  • Produce strategic, inspired, well-written paid media content that aligns with clients’ branding and style guidelines as well as their goals and objectives
  • Write short-form copy for agency’s proprietary tool that provides dynamic copy for client websites
  • Collaborate with team members to evaluate client feedback, brainstorm A/B ad copy tests, and adapt content as needed

Qualifications

  • Bachelor’s degree in English, Writing, or related field
  • 1–3 years of professional writing experience in marketing and communications
  • A passion for creative content and original expression
  • Exceptional grammar and proofreading skills
  • Excellent time management and communication skills
  • Clear, consistent, and grammatically sound writing skills
  • Demonstrable proficiency in adhering to style guides, brand standards, and digital ad best practices
  • The ability to understand the needs of clients, consumers, and target audiences
  • The resilience to work across a number of projects and balance a workload
  • Experience with higher education marketing a plus
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In order to be considered, please be sure to include a resume and cover letter when you apply.

 About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.
Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We are an equal opportunity employer who believes passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

No phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer.