Digital Marketing Specialist, Website Personalization

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Carnegie Dartlet is looking for a motivated full-time Digital Marketing Specialist to join the Inbound Marketing team in our Westford, Massachusetts office to support Carnegie Clarity™; Carnegie Dartlet’s proprietary web personalization and marketing attribution services. The role of the Digital Marketing Specialist is to manage website personalization interaction campaigns for our higher education clients.

Personalized website content interactions are independent web elements (ex. lightboxes and popups) targeted to specific website user audiences that conform with our client’s website styles.

Responsibilities include:

  • Manage the day-to-day website personalization campaign activities across multiple accounts, including campaign planning, implementation oversight, audience targeting, performance review, and recommendations on campaigns
  • Review and editing of personalization creative/copy
  • Analyze data related to user behavior and the effectiveness of marketing campaigns for future opportunities
  • Communicate insights and trends via campaign performance reports and dashboards
  • Create audience segments within a customer data platform (CDP) to be used for campaigns, analysis, and/or marketing purposes
  • Work on special projects as needed to support the Clarity team
  • Be a team player who enjoys a fast-paced, fun environment!

Carnegie Clarity™ services are bringing groundbreaking new technology and marketing tactics to the higher education industry. The right person for this role will be someone comfortable with new technology, have the ability to quickly learn and acclimate to it, and help to integrate it into overall services to drive innovation in the industry.

This position reports directly to our Senior Marketing Technologist and will work closely with the AVP of Inbound Digital Marketing Services.

Qualifications and Necessary Skills:

  • Bachelor’s Degree (or higher) related to Marketing
  • 1-3 years of experience in a digital marketing campaign management role
  • Experience with digital audience segmentation via digital ad platforms
  • Experience with web analytics (i.e. Google Analytics)
  • Strong ability to adapt to new technologies
  • Excellent critical thinking and computational thinking skills
  • Interpersonal, time management, and project management skills a must
  • Experience with data visualization and analysis
  • Excellent written and verbal communication skills
  • Experience with marketing automation or customer data platforms (CDP), a plus but not required
  • Past experience in higher education a plus but not required

Okay, now that you’ve read all the technical stuff…

Here’s why you should come work on the Clarity Team at Carnegie Dartlet:

If you are looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the higher education marketing industry, you should join us! We’re a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie Dartlet:

  • Growing company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Half-day summer Fridays
  • Industry exposure through Carnegie Dartlet's blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Innovation driven
  • Open workspace promoting collaboration and team learning

About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We are an equal opportunity employer who believes passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

For more information or to submit your cover letter and résumé, please email No phone calls, please.