Enrollment and Marketing Strategist

Location: Remote

Carnegie’s Enrollment and Marketing Strategists are an integral part of the Research, Strategy, Creative division and perhaps the most diversely skilled role on any project. Enrollment and Marketing Strategists lead client partners, teammates, projects, and deliverables across a variety of products and services offered by the division. Individuals in this role drive integrated project teams in delivering on strategic client needs, serving as trusted, go-to experts for both clients and colleagues. Enrollment and Marketing Strategists are typically experts in at least one of two key disciplines – enrollment and/or marketing - and play a pivotal role in developing and presenting strategic enrollment, marketing, and communication recommendations and outcomes for Carnegie’s clients. Gathering key data through Carnegie’s proprietary methodology and best practices, the Enrollment and Marketing Strategist ensures strategies are well informed and aligned to meet client goals and generates outcomes to ensure client success.

Presentation and in-room leadership skills are paramount, as is critical thinking, ability to provide clear and insightful deliverables, and involving, inspiring, and informing cross-disciplinary team members. Enrollment and Marketing Strategists have a passion for understanding the client and consumer. Solving problems with a balanced analytical and creative mind will ensure strategies are productive and generate client satisfaction and opportunities for retention. This is a key, senior, client-facing role within which the individual must thrive in a remote work environment, be effective both working alone and within a team setting, able to travel across the U.S. for client engagements, and be independent and self-directed.

This role collaborates closely with numerous other roles at Carnegie to ensure a seamless and successful client experience within the division and across the enterprise. The role demands exceptional communication internally and externally; knowledge of higher education, including the challenges facing enrollment, marketing, and institutions across the landscape; ability to cultivate and maintain strong relationships with clients and colleagues; and the desire to serve as a confidant and expert to client campus leaders.

Typical activities

The Enrollment and Marketing Strategists’ duties are intentionally wide and often include the following:

  • Facilitating workshops, audits, creative blitzes, and the creation of diverse strategy deliverables.
  • Gathering data to develop well-informed and effective strategic outcomes.
  • Defining strategic insights and recommendations based on accumulated research data
  • Overseeing cross-disciplinary contributions to achieve a holistic result.
  • Regularly interface with campus leaders in formal and informal settings to create and maintain client relationships.
  • Delivering presentations and leading client-side meetings via zoon and on-location.
  • Researching clients, markets, and consumers to understand environments, challenges, and objectives.
  • Solving problems of all varieties in a self-sufficient and collaborative manner.
  • Providing guidance to clients and colleagues through holistic understanding of client needs.
  • Translating the vast amount of data and intelligence gathered during client engagements to help inspire inventive creative outcomes and ongoing client work.
  • Being a key collaborator on both research and creative solutions.
  • Developing clear deliverables that inspire exceptional standards in themselves and others.
  • Understanding how seemingly disparate data coalesces to bring unusual insight.

Skills required

A wide range of abilities are necessary, which will include:

  • A proven track record in the development of strategic outcomes to benefit your institution or clients.
  • The ability to understand the needs of clients, consumers, and target audiences by processing large amounts of information and summarizing it effectively.
  • The ability to collaborate exceptionally well in driving client outcomes and creating a foundation for client continuity by understanding how to recognize opportunities to extend an account and relationship.
  • The ability to inspire confidence in V- and C-level executives.
  • Exceptional presentation and client-management skills.
  • Outstanding strategic thinker and communicator.
  • Strong emotional intelligence.
  • The drive to help others succeed and bring unity to many moving parts.
  • The insight to identify problems and take measures to rectify them.
  • The resilience to work across several projects and balance a workload.
  • An enthusiasm for research, strategy, creative and strategic marketing.

Experience

Carnegie’s Enrollment and Marketing Strategists must hold at least a bachelor’s degree in a related field. At least 12 years of experience in enrollment, marketing or strategic communications, or some combination, at an institution of higher education, higher education agency, or within a related industry. Proven results leading strategic projects and inter-disciplinary teams with a vast array of demonstrated success.

About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We believe passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

For more information or to submit your cover letter and résumé, please email careers@carnegiedartlet.comNo phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer.