SEO Content Specialist

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If you have a passion for both writing and the web, then this is the position for you. Carnegie Dartlet is looking for a creative individual with excellent writing skills who also has knowledge of SEO. Maybe you have your own blog that combines your passion for writing with the curiosity to know how website optimization and search engine ranking works. Or maybe you’ve written content for an organization’s website and played around in their CMS in the process. Whatever your experience with writing for the web is, we’d love to hear your story!

The successful candidate will have writing experience and some knowledge of SEO but will still have a lot to learn. We’re looking for someone who can get their hands dirty and grow with our team! This individual would be working as part of the Inbound Marketing team in our digital division. Since all of our clients are colleges and universities, a background in or passion for higher education is a big plus.

This position would be based in our Westford, Massachusetts office.

Responsibilities will include:

  • Writing or revising on-page content for optimization
  • Writing title tags and meta descriptions
  • Performing keyword research 
  • Assessing clients’ current content to rethink audience and approach 
  • Analyzing client websites to identify user experience gaps
  • Performing technical crawls of websites to identify site issues
  • Writing meeting and call recaps to be sent to clients
  • Working in our project management system to update and upload documents
  • Strategizing with team members
  • Analyzing impacts in Google Analytics and contributing to monthly reporting
  • Communicate with clients and account management team

Must Haves/Qualifications:

  • Bachelor’s degree in English, writing, or related field
  • 1-2 years of experience in professional writing and SEO
  • Strong editorial and grammatical skills
  • Outstanding communication skills
  • Strong attention to detail is a must
  • Excellent analytical, organizational, project management, and time management skills


  • Experience with higher education marketing
  • Experience with content management systems, such as WordPress or Drupal
  • Knowledge of Google Analytics
  • Knowledge of Google Search Console

You’ll be a fit if:

  • You’ve got a sense of humorour office is a fun place to work!
  • You’re passionate about enhancing user experience on the web and producing great content
  • You have attention to detail and are analytical 
  • You enjoy working as part of a team!

Please include a cover letter and resume in your application.

Here’s why you should work for us:

Okay, now that you’ve read all the technical stuff…

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the higher education marketing industry? You should join us! We’re a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie Dartlet:

  • Growing company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Half-day summer Fridays
  • Industry exposure through Carnegie Dartlet's blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open work space promoting collaboration and team learning

About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We are an equal opportunity employer who believes passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

For more information or to submit your cover letter and résumé, please email No phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer.