SEO Specialist 

This position is not currently available, to see all of our job openings visit:

Carnegie Dartlet is looking for an SEO Specialist to assist our higher education clients in understanding SEO best practices and consult with them to make improvements on their websites. The successful candidate will have excellent communication skills and will be ready to lead client phone calls right away. They will have a strong understanding of technical SEO components, including title tags, meta descriptions, header tags, links, site speed, structured data, and more. Beyond their technical expertise, they will also have a strong understanding of how SEO functions as a component of content marketing. They’ll have strong written communication skills that will also allow them to take on content optimization projects as needed and speak to clients about the importance of web content in relation to SEO and user experience.

 This position is based at our office in Westford, Massachusetts.


  • Running crawls of websites and identifying and prioritizing technical issues
  • Creating best practice guides and other resources to assist clients in understanding recommendations
  • Leading consulting calls and screen shares with clients, educating them on SEO best practices and how to fix issues in their CMSs
  • Identifying opportunities for technical enhancements such as structured data/schema and teaching clients how to implement these components
  • Walking clients through the importance of on-page SEO and content optimization deliverables
  • Analyzing user experience roadblocks on clients’ websites and making recommendations about navigation, site architecture, CRO, etc.
  • Working closely with SEO writers on the team to develop robust SEO content strategies
  • Performing keyword research, writing metadata, and creating optimized on-page content
  • Creating website performance reports


  • Bachelor’s degree in Communication, Marketing, or related field
  • 2–3 years of experience with SEO
  • Experience working in Google Analytics, Google Search Console, Google Keyword Planner, and other keyword research tools
  • Excellent communication skills, including experience running client phone calls
  • Experience working in CMSs such as WordPress and Drupal
  • Experience working with a website crawler
  • Excellent analytical, organizational, project management, and time management skills


  • Experience in higher education marketing
  • Strong writing skills
  • Experience with SEMRush
  • Desire to run client workshops and trainings off site

You’ll be a fit if:

  • You’ve got a sense of humor—our office is a fun place to work!
  • You have great attention to detail and are analytical
  • You enjoy working as part of a team!

Please include a cover letter and résumé in your application.

Here’s why you should work for us:

Okay, now that you’ve read all the technical stuff…

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the higher education marketing industry? You should join us! We’re a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie Dartlet:

  • Growing company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Half-day summer Fridays
  • Industry exposure through Carnegie Dartlet's blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open work space promoting collaboration and team learning

About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We are an equal opportunity employer who believes passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

For more information or to submit your cover letter and résumé, please email No phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer.