Technical SEO Specialist

Please include a cover letter and résumé with your application.

Carnegie Dartlet is looking for a Technical SEO Specialist to lead consulting engagements with our higher education clients and assist with website redesign projects. The successful candidate will have excellent communication skills and will be ready to lead client video calls right away. They’ll have a strong understanding of technical SEO components, including title tags, meta descriptions, header tags, links, site speed, structured data, AMP, Javascript, CSS, and more. They will also have experience working in the back end of various CMSs (including WordPress and Drupal) and feel comfortable troubleshooting issues with clients and guiding them in setting up metadata, redirects, canonical tags, and the like. They should also be an excellent collaborator who can work well with our team of in-house designers and third-party developers on website redesigns.

Responsibilities:

  • Running crawls of websites and identifying and prioritizing technical issues
  • Creating best practice guides and other resources to assist clients in understanding recommendations
  • Leading consulting calls and screen shares with clients, educating them on SEO best practices and how to fix issues in their CMSs
  • Building out site architecture structures, creating sitemaps, and setting up redirect plans
  • Executing user testing scenarios and creating reports of results
  • Performing ADA compliance audits
  • Outlining website page template features and functions for our Creative team
  • Assisting with content migration
  • Analyzing user experience roadblocks on clients’ websites and making recommendations around navigation, site architecture, CRO, etc.
  • Identifying opportunities for technical enhancements such as structured data/schema and teaching clients how to implement these components
  • Creating website performance reports 
  • Utilizing Google Analytics, Google Search Console, and SEMRush to drive technical SEO strategy

Experience:

  • Bachelor’s degree 
  • 3–5 years of experience with SEO
  • Experience working in Google Analytics, Google Search Console, Google Keyword Planner, and other keyword research tools
  • Excellent communication skills, including experience running client phone calls
  • Experience working in CMSs such as WordPress and Drupal
  • Experience working one website redesign projects
  • Experience working with a website crawler
  • Excellent analytical, organizational, project management, and time management skills

Pluses:

  • Experience in higher education marketing
  • Experience with SEMRush

Please include a cover letter and résumé with your application.

About Carnegie Dartlet:

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We are an equal opportunity employer who believes passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

No phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer.