Our Leadership

Joe Moore

Chief Executive Officer

The Adventurous and Caring Guide

Joe Moore

Chief Executive Officer



With over 30 years of experience in higher education marketing and publishing, Joe Moore has developed businesses that have partnered with over 1,000 colleges and universities, assisting them in meeting their enrollment goals. Joe helped found Carnegie Communications in 1985 and published the high-end recruitment magazine Private Colleges & Universities the following year. Under his leadership, the company has been on the forefront of innovative marketing and recruitment services for colleges. Carnegie launched one of the first websites for college-bound students in 1995, CollegeXpress, and introduced digital services to higher education marketing. Merging with Dartlet in 2018 to form Carnegie Dartlet, the company now offers a complete end-to-end portfolio of communications services. Joe’s ongoing mission is to keep Carnegie Dartlet on the cutting edge of response-driven recruitment solutions and marketing communications. Most of all, Joe gets great pleasure in watching people grow and succeed and in knowing that he’s helped millions of students find the right college.

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Tyler Borders

Chief Innovation Officer

The Rebellious and Assertive Visionary

Tyler Borders

Chief Innovation Officer



Tyler Borders leads Carnegie Dartlet’s portfolio, ensuring that its products and services are always refining, advancing, and delivering diverse value for clients. In the early 2000s, Tyler began developing disruptive solutions in organizational psychology and strategy using integrated psychometric approaches for brands, audiences, and teams. By 2009, he had originated and deployed first-of-their-kind methodologies that quickly gained traction as a unique communications model for large enterprises. A former agency Creative Director in Los Angeles and Washington State, an entrepreneur, and the founder of five start-ups, Tyler has since transformed countless brands with this distinctive psychometric- and research-driven system. Tyler continues to take industry stages across the country as well as write and innovate on the discipline of organizational psychology and brand transformation. He hails from Nashville, Tennessee, where he lives with his wife, three daughters, three horses, and livestock guardian dog.

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Meghan Dalesandro

Chief Operating Officer

The Curious and Determined Precisionist

Meghan Dalesandro

Chief Operating Officer



Overseeing Carnegie Dartlet’s business operations, Meghan Dalesandro is passionate about higher education marketing and the role Carnegie Dartlet plays in the industry. Since 2001, Meghan has filled many roles throughout the company. Actively involved in sales, product implementation and management, business acquisitions and mergers, and everything in between, Meghan’s tenure and experience help her actively assist with the continued growth of the company. An advocate for authentic storytelling, Meghan helped launch the annual Carnegie Dartlet Conference and is passionate about innovating and breaking the industry mold to help institutions meet their goals.

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Scott Ochander

Chief Client Solutions Officer

The Ingenious and Pioneering Trailblazer

Scott Ochander

Chief Client Solutions Officer



Scott Ochander pioneered a consensus-building reputation and change management research model in sectors where stakeholders matter, like universities and health care. Now he’s bringing transformation to companies and industries of all shapes and sizes. As a former Vice President for Enrollment and Marketing, Scott is regarded as an expert in reputation and enrollment strategy in higher education. He has substantial international business and partnership development experience and has traveled to and developed business relationships with entities in more than 55 countries. In addition, Scott has worked extensively in brand development, completing hundreds of projects across industries and leading reputation strategy programs at some of the largest and most influential organizations in the nation, demonstrating tangible results that move the needle.

Speaking Engagements: CASE, AMA, ACT, NACAC, CIC ELA, IABC, STAMATS, AACRAO SEM, IABC

Awards: Two-time finalist for Higher Education Marketer of the Year

Education: BA and MBA in Marketing; BFA in Piano Performance

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John DiBari

Chief Financial Officer

The Analytical and Questioning Trailblazer

John DiBari

Chief Financial Officer



John DiBari has extensive experience in structuring complicated financial transactions, including solar, public-private partnerships, and real estate transactions. He has raised over $2 billion to support projects benefiting municipal, state, and federal governmental organizations. Previously, John was CFO of Americas for Unispace, a global design build firm that was sold to a large private equity firm and led transaction finance and FP&A for Corvias Group, which partners with governmental organizations to create innovative public-private partnerships. He holds an MBA from the Franklin W. Olin Graduate School of Business at Babson College as well as a Bachelor of Arts in Psychology from Hobart and William Smith Colleges.

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Scott Novak

Chief Executive Officer and Co-Founder, Underscore

The Visionary and Caring Host

Scott Novak

Chief Executive Officer and Co-Founder, Underscore



Scott Novak co-founded Underscore with the goal to provide the most comprehensive communications solutions to the world of higher education. Underscore is now the country’s largest dedicated Slate development and optimization company, helping institutions across the nation better leverage the CRM to meet their strategic goals. Prior to Underscore, Scott served in a variety of executive roles and managed three “Best of Show” campaigns for the Higher Education Marketing Report. He earned his BA from Susquehanna University and his master’s in Business/Corporate Communications from Fairleigh Dickinson University.

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Jorie Antuma

EVP, Account Management



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Mark Cunningham

EVP, Partnerships and Operations

The Adventurous and Caring Patron

Mark Cunningham

EVP, Partnerships and Operations



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Ilya Liberman

EVP, Technology

Detective. Challenger. Magician.

Ilya Liberman

EVP, Technology



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Alexa Poulin

EVP, Digital Operations

The Humorous And Assertive Champion

Alexa Poulin

EVP, Digital Operations



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Melissa Rekos

EVP, Enrollment & Marketing Strategy

The Nurturing and Adventurous Globetrotter

Melissa Rekos

EVP, Enrollment & Marketing Strategy



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David Viggiano

EVP, Research, Strategy, and Creative

The Resilient and Rebellious Ringleader

David Viggiano

EVP, Research, Strategy, and Creative



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Jared Brickman

SVP, Research

The Creative and Analytical Theorist

Jared Brickman

SVP, Research



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Ian Strawn

Executive Creative Director

The Compassionate and Humorous Performer

Ian Strawn

Executive Creative Director



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Bethany Talbert

SVP, Creative

The Meticulous and Relentless Contender

Bethany Talbert

SVP, Creative



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Sheridan Brown

Regional Director

The Adventurous and Compassionate Advisor

Sheridan Brown

Regional Director



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Jeremy Fern

Senior Director, Strategic Marketing

The Creative and Attentive Shepherd

Jeremy Fern

Senior Director, Strategic Marketing



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Kristy Gilmartin

Regional Director

The Independent and Meticulous Perfectionist

Kristy Gilmartin

Regional Director



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Jim Kelly

National Director, Client Solutions

The Gritty and Amusing Emcee

Jim Kelly

National Director, Client Solutions



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Jennifer Lonchar

SVP for Strategic Marketing

The Determined and Engaging Enthusiast

Jennifer Lonchar

SVP for Strategic Marketing



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Jennifer Lukiewski

Senior Regional Director

Entertainer. Designer. Captain.

Jennifer Lukiewski

Senior Regional Director



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Tim Morrow

Director, Client Solutions

The Caring and Independent Instigator

Tim Morrow

Director, Client Solutions



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Jaime Oleksik

AVP, Strategic Marketing

The Meticulous and Inquisitive Adventurer

Jaime Oleksik

AVP, Strategic Marketing



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Eric Page

SVP, Enrollment & Marketing Strategy

The Innovative and Adventurous Trailblazer

Eric Page

SVP, Enrollment & Marketing Strategy



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Kevin Roane

Senior Regional Director

The Confident and Entertaining Dynamo

Kevin Roane

Senior Regional Director



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Gary Allen Williams

VP, Special Projects

The Confident and Intrepid Adventurer

Gary Allen Williams

VP, Special Projects



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Kelsey Wilson

Regional Director

The Adventurous and Energetic Dynamo

Kelsey Wilson

Regional Director



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Erica Greany

VP, Inbound

The Confident and Caring Guardian

Erica Greany

VP, Inbound



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Kayla Gaier

AVP, Account Management



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Megan Gibbs

AVP, CollegeXpress and Director of Marketing

The Discerning and Protective Guardian

Megan Gibbs

AVP, CollegeXpress and Director of Marketing



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George LaRochelle

AVP, Lead Generation

The Competitive and Curious Researcher

George LaRochelle

AVP, Lead Generation



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Katie Sentissi (Maier)

AVP, Digital Strategy

The Adventurous and Enthusiastic Dynamo

Katie Sentissi (Maier)

AVP, Digital Strategy



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Anderson Murphy

AVP, Digital Strategy

Captain. Innovator. Detective.

Anderson Murphy

AVP, Digital Strategy



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Danielle Rose

AVP, Digital Strategy

Neighbor. Detective. Contender.

Danielle Rose

AVP, Digital Strategy



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Ben Arendt

VP, Enrollment Strategy

The Confident and Curious Globetrotter

Ben Arendt

VP, Enrollment Strategy



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Michael Geertsma

Art Director

The Inventive and Defiant Renegade

Michael Geertsma

Art Director



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Rebecca Hofstetter (Blanchette)

Senior Director, SEO

The Adventurous and Creative Architect

Rebecca Hofstetter (Blanchette)

Senior Director, SEO



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Nina Petropoulos

Assistant Director, Marketing Technology

The Innovative and Independent Renegade

Nina Petropoulos

Assistant Director, Marketing Technology



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