Carnegie and Dartlet Announce Strategic Alliance
WESTFORD, MASSACHUSETTS—November 10, 2015—Carnegie Communications, a leader in integrated marketing and enrollment solutions for education since 1985, and Dartlet, one of the industry’s most promising and innovative strategic consultancies, today announced a strategic alliance that delivers comprehensive communication services to its clients in higher education. By unifying Carnegie’s lead generation, digital, and direct marketing services with Dartlet’s first-of-its-kind personality research and reputation management solutions, the alliance offers a distinct set of tools and solutions to help clients reach more of the right people, with the right message.
“We are proud to partner with Dartlet,” said Joe Moore, Co-founder, President, and CEO of Carnegie. “We met Dartlet a couple years ago and were impressed by an approach and methodology we had never seen before. I believe this alliance is a great fit for our clients that want to unlock the additional growth and reputation benefits created by the combination of Dartlet’s foundational personality research and strategy and Carnegie’s best-practice lead generation, digital marketing, and enrollment services.”
Large communication campaigns in higher education require the implementation and management of hundreds of moving pieces and thousands of points of data to ensure successful outcomes. The combination of audience selection, location tactics, message delivery, changing technologies, competitive influences, and the institutional reputation affected by these variables makes enterprise communication management a complex practice. Many institutions are overwhelmed by this reality and end up engaging in ineffective bits and pieces of the process as a result.
“The dynamically changing and increasingly competitive environment in higher education today requires a college or university to clearly understand who it is in order to guide the growth of institutional recognition and reputation long-term,” said Scott Ochander, Co-founder of Dartlet. “Dartlet’s consensus-driven research model ensures that institutions have a clear communications roadmap for the future.”
Carnegie’s customers will gain the competitive advantage of research-driven communication solutions, and Dartlet’s customers will gain access to an industry leader in lead generation, recruitment strategy, and digital services that has access to more college-bound students than any other company.
“Dartlet is an expert at focusing the message; Carnegie is an expert at delivering it,” said Tyler Borders, Co-founder of Dartlet. “We’re honored to partner with such an esteemed organization. Beyond the obvious service line synergies, the relationships that have formed within our companies have been especially seamless, and this alliance offers diverse benefits to our customers.”
The announcement marks an exciting new chapter for Carnegie, whose history has seen it stay on the forefront of the industry. Since the launch of its flagship publication in 1985 that shaped the way higher education communicates to students, to being one of the first educational marketing companies to enter the digital space in 1995, Carnegie, in its alliance with Dartlet, once again breaks the mold to deliver leading-edge thinking and solutions.
“Ensuring that Carnegie’s services continue to exceed expectations for our college and university clients is a top priority for our company,” said Meghan Dalesandro, Executive Vice President of Operations at Carnegie. “The Carnegie-Dartlet alliance is a fantastic complement to our existing services, with people that really fit our culture and way of doing business.”
A leader in integrated marketing and enrollment solutions for education since the launch of its flagship publication Private Colleges & Universities in 1985, Carnegie Communications has been at the forefront in developing response-driven communication, recruitment solutions, and marketing services. With access to more college-bound students than any other company, Carnegie connects higher education institutions with the audiences they seek. Their top-performing recruitment and lead generation services and cutting-edge digital marketing capabilities combine to deliver customized solutions for clients.
Dartlet is a specialized team of innovators in the science of reputation strategy and research. Using an original approach and methodology refined over the past decade, Dartlet works with entities to clearly define their best, most authentic self, as the catalyst for communication alignment. Dartlet’s research-driven, consensus-built, objective approach involves and unites the masses, reaching thousands of stakeholders through custom workshops and proprietary online and live software. Dartlet defines an institution’s core identity to align all internal and external communication and decision-making.
SVP, Business Development and Strategy, Carnegie