Carnegie Dartlet has a legacy of thought leadership, training, and education. For the last three years, in partnership with Google and more recently with LinkedIn, we have hosted almost 50 free digital marketing workshops across the country and on campuses from coast to coast. This year is no exception, and we have an exciting lineup ahead! Additionally, we have expanded our workshop topics beyond just digital marketing to different areas of enrollment strategy. Here is a full listing of all our pre-scheduled workshops and cities we are hitting this spring, with sessions kicking off in March.
Graduate Marketing Workshop
San Francisco: March 20
Chicago: May 8
This workshop is geared specifically toward graduate marketing professionals. Through the lens of graduate recruitment, we’ll cover areas including SEO, psychographics, social media, PPC marketing, analytics, and website personalization.
Search Engine Marketing Workshop
Dallas: March 27
No one enrolls at your institution without finding you online and visiting your website first. With this in mind, this workshop will focus entirely on Search Engine Optimization (SEO), website user experience, Pay Per Click (PPC), marketing analytics, and website personalization.
Social Media Workshop
Atlanta: April 10
With a constantly changing social media landscape, it can be difficult to stay current. In this workshop, we’ll cover the latest with social media advertising, video, streaming media, and organic social media.
Community College Marketing Workshop
Chicago: May 9
Community Colleges have among the widest recruitment populations to reach, ranging from traditional undergraduate to workforce development. This workshop will focus on their unique challenges and cover topics including SEO, branding, PPC marketing, social media, video, and analytics.
Enrollment Strategy Workshop
Nashville: May 22
Boston: June 19
There are so many things to consider as you recruit your next class and shape your institution. This workshop will explore areas that can help ensure your success, including enrollment/marketing trends, psychographic research, new marketing analysis, Comm-flow audits, and program viability.
We hope you can join us for a day of free learning at one of these locations. Click here for full agendas and to register for any event. Or if you’d like us to conduct a workshop on your campus, just let us know. We’re happy to bring the learning right to you.