CarnegieDartlet March 2019
   
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How to Avoid Ad Fatigue and Oversaturation on Facebook and Google

Katie Luchino

Ad fatigue occurs when prospective students get tired of seeing the same ads from your college or university over and over…

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Display Advertising Explained
for Higher Education

Jaime Oleksik

Have you ever wondered where Display ads appear or how Display advertising impacts marketing for colleges and universities?

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Stop Being Everything to Everyone: The Perils of Multi-personality Disorder in Higher Education Content Strategy

Bethany Talbert

Let’s face it—in higher education, too many of us are trying to…

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CARNEGIE DARTLET WEBINAR SERIES


Recorded Webinars


Carnegie Dartlet’s core philosophy fuses the principles of human psychology with cutting-edge research, strategy, communications, and marketing services to connect organizations and their target audiences in the most meaningful ways. In this three-part webinar series, you’ll learn how to solidify your institution’s most enduring competitive advantage through The Science of Human ConnectionTM as we build on Personality, Perception, Pack, Personification, Personas, and Precision.

Precision Targeting of Messages

Psychographic Audience Segmentation

Personality, Perception, Pack, Personification: The Role Each Plays in Attracting Students to Your Institution


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AROUND THE WEB


The Art of Copywriting: How to Write Better Captions That Get Engagement
While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined.


How to Maximize Text Marketing
Text messages have a 98% open rate and a response rate over seven times higher than email.


From Podcast Advertising to Radio Sponsorship: 2019 Audio Marketing Trends
In recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity, and a radio renaissance.


Ways Emerging Tech Will Redefine Content Marketing
It’s no secret that US consumers spend much of their day engaging with digital content across various platforms, devices, and channels.