Carnegie Dartlet has many exciting events around the country throughout the year. Our free marketing workshops cover a vast array of topics from Digital Marketing, Enrollment, and SEO to audience specific, including Undergraudate, Graduate, and Community College.
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As an enrollment professional there are so many things to consider for recruiting and shaping your class and institution. For this workshop we will deep dive into areas to help ensure your success and give you much to consider. The day’s topics include: Enrollment/Marketing Trends Report, Psychographic Research, New Market Analysis, Comm Flow Audit, and Program Viability.
With a constantly changing Social Media landscape, it can be difficult to stay current. In this half day workshop we will cover the latest with: Social Media Advertising, Video, Streaming Media, and Organic Social Media.
This workshop will cover everything you need to know to ensure your institution has a strong presence on search engines. We’ll offer top tips for setting up successful Pay Per Click (PPC) campaigns and SEO strategy, then dig deeper and look at the whole picture of how prospects are interacting with your website. From user experience best practices to advanced analytics tracking to website personalization, you’ll learn how to make your website appear on search engines like Google and also speak to the prospective students who land there.
This workshop is geared specifically toward graduate marketing professionals. Through the lens of graduate recruitment, we’ll cover everything from setting up successful Pay Per Click (PPC) campaigns to creating a good SEO strategy for your graduate programs. We’ll dig deep into user experience best practices, explore advanced analytics tracking, discuss website personalization, and review which social media platforms to consider when marketing to a graduate audience.
Community Colleges have amongst the widest recruitment population to reach ranging from traditional undergraduate to workforce development. The day’s sessions will focus on their unique challenges and topics will include SEO, Branding, PPC, Social Media, Video, and Analytics.