CHICAGO: MAY 8
This workshop is geared specifically toward graduate marketing professionals. Through the lens of graduate recruitment, we’ll cover everything from setting up successful Pay Per Click (PPC) campaigns to creating a good SEO strategy for your graduate programs. We’ll dig deep into user experience best practices, explore advanced analytics tracking, discuss website personalization, and review which social media platforms to consider when marketing to a graduate audience.
CHICAGO: MAY 9
Community colleges have among the widest recruitment populations to reach, ranging from traditional undergraduate to workforce development. This workshop will focus on their unique challenges and cover topics including SEO, branding, PPC marketing, social media, video, and analytics.
NASHVILLE: May 22 & BOSTON: JUNE 19
There are so many things to consider as you recruit your next class and shape your institution. This workshop will explore areas that can help ensure your success, including enrollment/marketing trends, psychographic research, new market analysis, Comm-flow audits, and program viability.