Social Media Marketing Workshop

April 10, 2019
Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303

With a constantly changing social media landscape, it can be difficult to stay current. In this workshop, we’ll cover the latest with social media advertising, understanding and reaching Gen Z, exploring streaming media, and what’s new and next with digital marketing trends.

Space is limited—register today!

Agenda

10:00-10:30 am
Registration
10:30–11:15 am

Gen Z and Social Media

Gen Z represents an age range spanning from teens to young adults in their 20s. This new generation has been brought up in an entirely digital world—smartphones in hand, addicted to tech and social media. In this session, we’ll explore this generation and their obsession with social media. We’ll share stunning statistics and students’ social media behaviors and usage across different channels.

11:15–12:00 pm

Social Platform 201 Deep Dive

Pay-to-play on social media is no longer optional for higher education marketers. These platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your prospective student audience. This session will do a deep dive into each platform and how you can use social media to build brand awareness, drive action, and ultimately continue to be present during the digital moments that matter in a student’s educational journey.

12:00–1:00 pm
Lunch
1:00–1:45 pm

Reaching Cord Cutters Through Streaming Media

Streaming media delivers a captive audience and robust targeting parameters built around your audience’s interests, all at a fraction of the cost of traditional TV and radio advertising. In this session, we’ll discuss how these platforms can be effective in building influence and brand awareness, review their targeting capabilities, and share best practices on incorporating these channels into your overall digital marketing mix.

1:45–2:30 pm

What's New and Next: The Digital Marketing Trends You Can't Ignore

We’ll finish our workshop reviewing what’s new and next not only for social media marketing but across the broader digital landscape. From Artificial Intelligence and Smart Speakers to OTT and Chatbots, we’ll discuss what marketing trends you should consider now and in the future.