Social Media Marketing Workshop with a Special Presentation from Google

November 19, 2019
Providence Marriott Downtown
1 Orms Street
Providence, RI 02904


With a constantly changing social media landscape, it can be difficult to stay current. In this workshop, Carnegie Dartlet and will cover the latest with social media advertising with in-depth YouTube discussion presented by Google, understanding and reaching Gen Z, exploring streaming media, and what’s new and next with digital marketing trends.

WAITLIST
Due to high demand, the Social Media Marketing Workshop is already full. However, if you would like to join our waitlist, please fill out the form.

Agenda

10:00–10:30 am
Registration
10:30–11:15 am

Gen Z and Social Media: What They Are Telling Us

From teens to young adults in their 20s, Gen Z has been brought up in an entirely digital world—smartphones in hand, addicted to tech and social media. In this session, we’ll explore this generation, their obsession with social media, and feedback directly from them on how they want to engage with schools in this world. We’ll share stunning statistics along with insights and perspectives from our CollegeXpress Student Insights Report surrounding their behaviors, usage, and opinions across different channels.

11:15–12:00 pm

Social Platform 201 Deep Dive

Pay-to-play on social media is no longer optional for higher education marketers. These platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your prospective student audience. This session will do a deep dive into each platform and how you can use social media to build brand awareness, drive action, and ultimately continue to be present during the digital moments that matter in a student’s educational journey.

12:00–1:00 pm
Lunch
1:00–1:45 pm

Video Strategies for Enrollment: Presented by Google (YouTube)

Sight, sound, motion, and emotion—you can deliver all of these by incorporating video in your overall advertising plan. Today’s student prospects digest their information visually and across all their devices. Using YouTube and pre-roll marketing, you can place your brand in front of your audience in a way that delivers significantly more information in an engaging way. In this session, our partners at Google will help you understand the differences in video strategies and how each can play a role in your overall marketing and enrollment plan.

1:45–2:30 pm

Reaching Cord Cutters Through Streaming Media

Streaming media delivers a captive audience and robust targeting parameters built around your audience’s interests, all at a fraction of the cost of traditional TV and radio advertising. In this session, we’ll discuss how these platforms can be effective in building influence and brand awareness, review their targeting capabilities, and share best practices on incorporating these channels into your overall digital marketing mix..

2:30–3:15 pm

What's New and Next: The Digital Marketing Trends You Can't Ignore

We’ll finish our workshop reviewing what’s new and next not only for social media marketing but across the broader digital landscape. From Artificial Intelligence and Smart Speakers to OTT and Chatbots, we’ll discuss what marketing trends you should consider now and in the future.