What campaign(s) are you planning on running?

Discovery

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Image Requirements

  • Landscape image
    • Ratio: 1.91:1
    • Minimum size: 600x314
    • Recommended dimensions: 1200x628
    • 5MB max file size
  • Square image
    • Ratio: 1:1
    • Minimum size: 300x300
    • Recommended dimensions: 1200x1200
    • 5MB max file size

Best practice: Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page.

 

Logo Requirements:

  • Ratio: 1:1 (square)
  • Minimum size: 128x128
  • Recommended dimensions: 1200x1200
  • 1MB max file size

Best practice: A transparent background is best, as long as the logo is centered.

 

Facebook & Instagram

more info

Image Requirements

  • Saved under 2MB
  • Formatted as either .JPG or .PNG
  • Minimal text or logos on images are welcomed.
    *This is something we are still testing out regarding Facebook’s recent update.
Type Size Example
Sponsored Ads 1200x628 (1.91:1) View »
Carousel Ads 1080x1080 (1:1) View »

Newsfeed Video Requirements

  • 16:9 for horizontal videos or 4:5 for vertical videos
  • Formatted as either .MOV or .MP4
  • Saved under 4GB
  • Resolution - at least 720p
  • Cannot upload YouTube links to Facebook
  • Suggested length is 15-30 seconds

Story Requirements

  • File Type: MP4, MOV or GIF
  • Maximum File Size: 30MB
  • Ratio: 9:16
  • Recommended Length:15-30 second video or still image
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Videos should not contain edit lists or special boxes in file containers.
  • Leave 300 pixels of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action button.

Type Size Example
Instagram Story 1080x1920 (9:16) View »

Gmail

more info

Ad Requirements

  • Accepted image formats: .JPEG, JPG, PNG, .GIF (non-animated)
  • Image size:
    • Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 1024KB)
    • Square: 1200 × 1200 (min required: 300 × 300, max file size: 1024KB)

Logo Requirements

  • Square 1200x1200 (minimum size required: 144x144). Aspect ratio must be 1:1
  • Maximum file size: 150KB
  • Transparent background is best, but only if the logo is centered

Best Practices

  • Keep any text overlay on image limited, as a short headline and description will be contained within the ad. Therefore, keep it focused and simple, with a clear value proposition.
  • We recommend not including a call-to-action, as that is also included within the ad, separately.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It is important to keep ads fresh.

For custom HTML ads

  • Suitable for advanced users
  • Reach out to your Account Manager for more details

Google My Business (GMB)

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Type Size Example
Image 400x300 View »

Hulu

more info

Branded Slate

  • Video Ratio: 1920x1080 or 16:9
  • File Format: .MP4
  • Vector logo/title treatment – Please provide an .ai or .eps file of your logo with a transparent background.
  • HEX color ID: For background color – If no preference, Hulu will use standard dark grey or white
  • Voiceover Copy- Hulu will be providing voiceover. Please let us know if you prefer a Male or Female voice. As for the actual copy, this is to be 11 syllables max completing the phrase “Presented by…” .

Video Commercial

  • Video Ratio: 1920x1080 (preferred) or 1280x720 (accepted)
  • File Format: .MP4 or .MOV
  • Video Length: 15-30 seconds or 60 seconds
  • Max File Size: 3GB
  • Video Bit Rate: 15Mbps

IP Targeting, Mobile Footprinting, & Audience Select

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General Requirements

  • Saved under 50kbs (recommended), maximum limit of 150kbs.
  • Formatted as either .JPG, .PNG, or .GIF
  • Ads with light backgrounds must have a distinct 1-pixel solid border.
  • Do not use the word "click" in the ads, as some publishers/networks don't allow it.

Recommended Ad Sizes

Type Size Example
1. Wide Skyscraper 160x600 View »
2. Medium Rectangle 300x250 View »
3. Mobile Leaderboard 300x50 View »
4. Mobile Leaderboard 320x50 View »
5. Leaderboard 728x90 View »

Best Practices

  • Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
  • Always provide a call to action! Give viewers a compelling reason to engage with you.
  • Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots with a prominent logo.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It's important to keep ads fresh.

LinkedIn

more info

Image Requirements

  • Saved under 2MB
  • Formatted as either .JPG or .PNG
  • Text or logo on the images is acceptable
  • Vertical (9:16, 2:3, 4:5), horizontal (16:9) or square (1:1) images are all acceptable
    • PLEASE NOTE: We see the strongest performance from ads that utilize square and vertical images.
Type Size Example
Sponsored Ads 1200x627 View »
Carousel Ads 1080x1080 View »
Text Ads 100x100 View »
InMail Companion 300x250 View »

LinkedIn Video Requirements

  • 1920x1080 (16:9)
  • Formatted as MP4
  • File size: Between 75 KB and 200 MB
  • Frame Rate: Less than 30 FPS (frames per second)
  • Audio format: AAC or MPEG4
  • Audio size: Less than 64KHz
  • Cannot upload YouTube links to LinkedIn

Mobile Location Targeting

more info

General Requirements

  • Saved under 40kbs
  • Formatted as either .JPG or .PNG
  • Ads with light backgrounds must have a distinct 1-pixel solid border.
  • Do not use the word "click" in the ads, as some publishers/networks don't allow it.

Recommended Ad Sizes

Type Size Example
1. Medium Rectangle 300x250 View »
2. Mobile Leaderboard 320x50 View »
3. Mobile Interstitial 320x480 View »
4. Leaderboard 728x90 View »

Best Practices

  • Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
  • Always provide a call to action! Give viewers a compelling reason to engage with you.
  • Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots with a prominent logo.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It's important to keep ads fresh.

Native Ads

more info

Image Requirements (both sizes required)

• Rectangular Image:

  • Formats: JPG, PNG
  • Min. size: 1200 x 627 pixels
  • Max. size: 1999 x 1999 pixels
  • Max. file size: 1200 KB
  • Aspect ratio: 1.91:1

• Square Image:

  • Formats: JPG, PNG
  • Min. size: 627 x 627 pixels
  • Max. size: 1999 x 1999 pixels
  • Max. file size: 1200 KB
  • Aspect ratio: 1:1

Logo Requirements

  • Formats: JPG, PNG
  • Min. size: 100 x 100 pixels
  • Max. size: 1999 x 1999 pixels
  • Max. file size: 1200 KB
  • Aspect ratio: 1:1

OTT/Connected TV

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Length

  • 15-30 second duration

Size

  • SD or HD
  • 1920 x 1080
  • 16:9 Aspect Ratio (Native/Source)
  • SD/HD Bitrate: 10 – 50 Mbps
  • All Square Pixels (Ratio 1.0)
  • No Letterboxing
  • No Black Bars

File Format

  • MPEG-4 Format: .mp4 Only

Frame Rate

  • Frame Rates: 23.976 / 29.97
  • Constant Frame Rate Only
  • Progressive Frame Only
  • Remove any pull-down added for broadcast

Audio

  • Audio Channels: STL & STR
  • AAC Codec
  • 192 or 256 kbps Only
  • 48kHz Sample Rate
  • 12 dB Average Levels
  • Audio is Required

Outbrain

more info

Image Requirements

  • 1200x800 pixels
  • Saved under 2.5 MB

Pandora

more info

Image Requirements

  • 300x250
  • 500x500
  • Saved under 40kb
Size Example
300x250 View »
500x500 View »

Audio Requirements

  • 15 or 30 seconds
  • Bit rate of 320 kps and all slates removed
  • Formatted as either .WAV or .MP3
  • Saved under 1MB

Pinterest

more info

Image Requirements

  • 2:3 Aspect Ratio
  • 1000x1500 (recommended)
  • PNG or JPEG Format Only
  • Saved under 20mb

Character Requirements

Title Description
Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place in the home feed. Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

Pre-roll

more info

General Requirements

  • Max size: 10MB
  • Video duration 15 or 30 seconds only
  • Formatted as either .FLV or .MP4
  • Video size: 640x480 or higher
  • Aspect ratio: 4:3 or 16:9
  • Video frame rate: 30FPS (Max)
  • Audio codec: Mp3, 64kbps, 44kHz, Stereo
  • Interactive applications available (third-party tags are required for this function)
  • Companion ad should be under 150kbs.
Type Size Example
Companion 300x250 View »

Quora

more info

Image Requirements

  • Accepted image formats: PNG, JPG
  • Aspect ratio: 16:9
  • Minimum image dimensions: 600 x 335 pixels

Company Logo Requirements

  • Accepted image formats: PNG, JPG
  • Size: displayed as a circle
  • Recommended logo image size: 500 x 500 pixels

Reddit

more info

Image Requirements:

  • Thumbnail image (logo): 400x300 pixels, saved under 500KB
  • Card image: 1200x628 pixels, saved under 3MB

Video Requirements:

  • Multiple aspect ratio sizes accepted: 16:9, 4:3, 1:1 square, 4:5 vertical
  • Saved under 1GB
  • MP4 or MOV format

Retargeting or Outreach

more info

General Requirements

  • Saved under 150kbs
  • Formatted as either .JPG, .PNG, .GIF, or .ZIP (HTML5 specific)
  • Ads with light backgrounds must have a distinct 1-pixel solid border.
  • Do not use the word "click" in the ads, as some publishers/networks don't allow it.
  • Animation length should be a maximum of 30 seconds.
  • Max loop should be set to 3 (no continuous looping).

HTML5 Requirements

  • Saved as a ZIP (zipped folder); the ZIP should contain HTML for the ad, as well as other necessary file types (CSS, JS, HTML, FIG, PNG, JPG, JPEG, SVG)
  • Ad format size meta tag within the head tag
  • For example: <meta name="ad.size" content="width=300,height=250">
  • All assets must be referenced using a relative path to resources included in the ZIP.
  • Static ads are recommended as backups for HTML 5 ads.

Required Ad Sizes

Type Size Example
1) Wide Skyscraper 160x600 View »
2) Super Wide Skyscraper 300x600 View »
3) Medium Rectangle 300x250 View »
4) Mobile Leaderboard 320x50 View »
5) Tall Mobile Leaderboard 320x100 View »
6) Large Rectangle 336x280 View »
7) Leaderboard 728x90 View »

Optional Ad Sizes

  • 120x600
  • 180x150
  • 468x60

Best Practices

  • Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
  • Always provide a call to action! Give viewers a compelling reason to engage with you.
  • Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots with a prominent logo.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It's important to keep ads fresh.

Responsive Display Ads

more info

Image Requirements

  • Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)
  • Square: 1200 × 1200 (min required: 300 × 300, max file size: 5120KB)

Logo Requirements

  • Landscape 1200x300 (max file size: 5MB)
  • Square 1200x1200 (max file size: 5MB)
  • Transparent background is best, but only if the logo is centered

Snapchat

more info

Requirements

  • File Type: mp4 or .mov and H.264 encoded (video); .jpg or .png (image)
  • Maximum File Size: 1 GB or less (video); 5 MB or less (image)
  • Ratio: 9:16
  • Recommended Length: 5-15 second video or still image
  • Video Settings: Must utilize 2 channels (left and right) in a balanced way throughout, audio target level should be- 16 LUFS, PCM or AAC codec, 192 minimum kbps and 16 or 24 bit only
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Leave 250 pixels of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action button.
Type Size Example
Video 1080x1920 (9:16) View »

Spotify

more info

Companion image

  • Dimensions: Square, at least 640 x 640 pixels
  • File type: JPEG or PNG
  • Max file size: 200KB

Video file

  • Length: 30 seconds or less
  • File types: MOV, MP4
  • Max file size: 500MB
  • Aspect ratio: 9x16 (vertical), 16x9 (horizontal)
  • Quality: HD 720x1280 or similar - Volume: RMS normalized to -14 dBFS; Peak normalized to -0.2 dBFS
  • All files must include sound—no silent videos will be accepted

Size Example
640x640 Companion Image View »
9:16 Video File View »

Client-Provided Audio Requirements

  • 15 or 30 seconds
  • Bit rate of 320 kps and all slates removed
  • Formatted as either .WAV or .MP3
  • Saved under 1MB

TikTok

more info

Video Requirements

  • Recommended aspect ratio: 9:16
  • Resolution: ≥ 720x1280px / ≥ 640x640px / ≥1280x720px
  • File Type: .mp4/.mov/.mpeg/.3gp/.avi
  • Video Duration: 9-15 secs (10 secs max recommended)
  • Bitrate: ≥ 516 kbps

Profile Image Requirements

  • Aspect Ratio: 1:1
  • File type: .jpg/.jpeg/.png
  • Saved under 50KBs

Twitch

more info

Requirements

  • Video file type :30, :15 or :06 seconds
  • Creative format: VAST 3.0 only. Must adhere to creative spec for CSAI or SSAI.

Twitter

more info

Type Size Example
Photo 800x418 or 800x800 View »
Video 1080x1920 (16:9) or 1080x1080 (1:1) View »

YouTube

more info

General Requirements

  • Send YouTube link(s) of your videos.
  • Link your YouTube channel to CarnegieCommDS@gmail.com if possible.
  • Companion ad should be under 150kbs.
  • We recommend using :15 to :30 second videos per best practices
Type Size Example
Companion 300x60 View »