What campaign(s) are you planning on running?

Discovery

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Image Requirements

  • Landscape image
    • Ratio: 1.91:1
    • Minimum size: 600x314
    • Recommended dimensions: 1200x628
    • 5MB max file size
  • Square image
    • Ratio: 1:1
    • Minimum size: 300x300
    • Recommended dimensions: 1200x1200
    • 5MB max file size

Best practice: Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page.

 

Logo Requirements:

  • Ratio: 1:1 (square)
  • Minimum size: 128x128
  • Recommended dimensions: 1200x1200
  • 1MB max file size

Best practice: A transparent background is best, as long as the logo is centered.

 

Facebook & Instagram

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Image Requirements

  • Saved under 2MB
  • Formatted as either .JPG or .PNG
  • Minimal text or logos on images are welcomed.
    *This is something we are still testing out regarding Facebook’s recent update.
Type Size Example
Sponsored Ads 1200x628 (1.91:1) View »
Carousel Ads 1080x1080 (1:1) View »

Newsfeed Video Requirements

  • 16:9 for horizontal videos or 4:5 for vertical videos
  • Formatted as either .MOV or .MP4
  • Saved under 4GB
  • Resolution - at least 720p
  • Cannot upload YouTube links to Facebook
  • Suggested length is 15-30 seconds

Story Requirements

  • File Type: MP4, MOV or GIF
  • Maximum File Size: 30MB
  • Ratio: 9:16
  • Recommended Length:15-30 second video or still image
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Videos should not contain edit lists or special boxes in file containers.
  • Leave 300 pixels of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action button.

Type Size Example
Instagram Story 1080x1920 (9:16) View »

Gmail

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Ad Requirements

  • Accepted image formats: .JPEG, JPG, PNG, .GIF (non-animated)
  • Image size:
    • Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 1024KB)
    • Square: 1200 × 1200 (min required: 300 × 300, max file size: 1024KB)

Logo Requirements

  • Square 1200x1200 (minimum size required: 144x144). Aspect ratio must be 1:1
  • Maximum file size: 150KB
  • Transparent background is best, but only if the logo is centered

Best Practices

  • Keep any text overlay on image limited, as a short headline and description will be contained within the ad. Therefore, keep it focused and simple, with a clear value proposition.
  • We recommend not including a call-to-action, as that is also included within the ad, separately.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It is important to keep ads fresh.

For custom HTML ads

  • Suitable for advanced users
  • Reach out to your Account Manager for more details

Google My Business (GMB)

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Type Size Example
Image 400x300 View »

Hulu

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Branded Slate

  • Video Ratio: 1920x1080 or 16:9
  • File Format: .MP4
  • Vector logo/title treatment – Please provide an .ai or .eps file of your logo with a transparent background.
  • HEX color ID: For background color – If no preference, Hulu will use standard dark grey or white
  • Voiceover Copy- Hulu will be providing voiceover. Please let us know if you prefer a Male or Female voice. As for the actual copy, this is to be 11 syllables max completing the phrase “Presented by…” .

Video Commercial

  • Video Ratio: 1280x720 or 1920x1080 (16:9)
  • File Format: .MP4 or .MOV
  • Video Length: 60 seconds
  • Max File Size: 10MB

IP Targeting, Mobile Footprinting, & Audience Select

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General Requirements

  • Saved under 50kbs (recommended), maximum limit of 150kbs.
  • Formatted as either .JPG, .PNG, or .GIF
  • Ads with light backgrounds must have a distinct 1-pixel solid border.
  • Do not use the word "click" in the ads, as some publishers/networks don't allow it.

Recommended Ad Sizes

Type Size Example
1. Wide Skyscraper 160x600 View »
2. Medium Rectangle 300x250 View »
3. Mobile Leaderboard 300x50 View »
4. Mobile Leaderboard 320x50 View »
5. Leaderboard 728x90 View »

Best Practices

  • Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
  • Always provide a call to action! Give viewers a compelling reason to engage with you.
  • Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots with a prominent logo.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It's important to keep ads fresh.

LinkedIn

more info

Image Requirements

  • Saved under 2MB
  • Formatted as either .JPG or .PNG
  • Text or logo on the images is acceptable
  • Vertical (9:16, 2:3, 4:5), horizontal (16:9) or square (1:1) images are all acceptable
Type Size Example
Sponsored Ads 1200x627 View »
Carousel Ads 1080x1080 View »
Text Ads 100x100 View »
InMail Companion 300x250 View »

LinkedIn Video Requirements

  • 1920x1080 (16:9)
  • Formatted as MP4
  • File size: Between 75 KB and 200 MB
  • Frame Rate: Less than 30 FPS (frames per second)
  • Audio format: AAC or MPEG4
  • Audio size: Less than 64KHz
  • Cannot upload YouTube links to LinkedIn

Mobile Location Targeting

more info

General Requirements

  • Saved under 40kbs
  • Formatted as either .JPG or .PNG
  • Ads with light backgrounds must have a distinct 1-pixel solid border.
  • Do not use the word "click" in the ads, as some publishers/networks don't allow it.

Recommended Ad Sizes

Type Size Example
1. Medium Rectangle 300x250 View »
2. Mobile Leaderboard 320x50 View »
3. Mobile Interstitial 320x480 View »
4. Leaderboard 728x90 View »

Best Practices

  • Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
  • Always provide a call to action! Give viewers a compelling reason to engage with you.
  • Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots with a prominent logo.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It's important to keep ads fresh.

Native Ads

more info

Image Requirements (both sizes required)

• Rectangular Image:

  • Formats: JPG, PNG
  • Min. size: 1200 x 627 pixels
  • Max. size: 1999 x 1999 pixels
  • Max. file size: 1200 KB
  • Aspect ratio: 1.91:1

• Square Image:

  • Formats: JPG, PNG
  • Min. size: 627 x 627 pixels
  • Max. size: 1999 x 1999 pixels
  • Max. file size: 1200 KB
  • Aspect ratio: 1:1

Logo Requirements

  • Formats: JPG, PNG
  • Min. size: 100 x 100 pixels
  • Max. size: 1999 x 1999 pixels
  • Max. file size: 1200 KB
  • Aspect ratio: 1:1

OTT/Connected TV

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Length

  • 15-30 second duration

Size

  • SD or HD
  • 1920 x 1080
  • 16:9 Aspect Ratio (Native/Source)
  • SD/HD Bitrate: 10 – 50 Mbps
  • All Square Pixels (Ratio 1.0)
  • No Letterboxing
  • No Black Bars

File Format

  • MPEG-4 Format: .mp4 Only

Frame Rate

  • Frame Rates: 23.976 / 29.97
  • Constant Frame Rate Only
  • Progressive Frame Only
  • Remove any pull-down added for broadcast

Audio

  • Audio Channels: STL & STR
  • AAC Codec
  • 192 or 256 kbps Only
  • 48kHz Sample Rate
  • 12 dB Average Levels
  • Audio is Required

Outbrain

more info

Image Requirements

  • 1200x800 pixels
  • Saved under 2.5 MB

Pandora

more info

Image Requirements

  • 300x250
  • 500x500
  • Saved under 40kb
Size Example
300x250 View »
500x500 View »

Audio Requirements

  • 15 or 30 seconds
  • Bit rate of 320 kps and all slates removed
  • Formatted as either .WAV or .MP3
  • Saved under 1MB

Pre-roll

more info

General Requirements

  • Max size: 10MB
  • Video duration 15 or 30 seconds only
  • Formatted as either .FLV or .MP4
  • Video size: 640x480 or higher
  • Aspect ratio: 4:3 or 16:9
  • Video frame rate: 30FPS (Max)
  • Audio codec: Mp3, 64kbps, 44kHz, Stereo
  • Interactive applications available (third-party tags are required for this function)
  • Companion ad should be under 150kbs.
Type Size Example
Companion 300x250 View »

Quora

more info

Image Requirements

  • Accepted image formats: PNG, JPG
  • Aspect ratio: 16:9
  • Minimum image dimensions: 600 x 335 pixels

Company Logo Requirements

  • Accepted image formats: PNG, JPG
  • Size: displayed as a circle
  • Recommended logo image size: 500 x 500 pixels

Reddit

more info

Image Requirements:

  • Thumbnail image (logo): 400x300 pixels, saved under 500KB
  • Card image: 1200x628 pixels, saved under 3MB

Video Requirements:

  • Multiple aspect ratio sizes accepted: 16:9, 4:3, 1:1 square, 4:5 vertical
  • Saved under 1GB
  • MP4 or MOV format

Retargeting or Outreach

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General Requirements

  • Saved under 150kbs
  • Formatted as either .JPG, .PNG, .GIF, or .ZIP (HTML5 specific)
  • Ads with light backgrounds must have a distinct 1-pixel solid border.
  • Do not use the word "click" in the ads, as some publishers/networks don't allow it.
  • Animation length should be a maximum of 30 seconds.
  • Max loop should be set to 3 (no continuous looping).

HTML5 Requirements

  • Saved as a ZIP (zipped folder); the ZIP should contain HTML for the ad, as well as other necessary file types (CSS, JS, HTML, FIG, PNG, JPG, JPEG, SVG)
  • Ad format size meta tag within the head tag
  • For example: <meta name="ad.size" content="width=300,height=250">
  • All assets must be referenced using a relative path to resources included in the ZIP.
  • Static ads are recommended as backups for HTML 5 ads.

Required Ad Sizes

Type Size Example
1) Wide Skyscraper 160x600 View »
2) Super Wide Skyscraper 300x600 View »
3) Medium Rectangle 300x250 View »
4) Mobile Leaderboard 320x50 View »
5) Tall Mobile Leaderboard 320x100 View »
6) Large Rectangle 336x280 View »
7) Leaderboard 728x90 View »

Optional Ad Sizes

  • 120x600
  • 180x150
  • 468x60

Best Practices

  • Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
  • Always provide a call to action! Give viewers a compelling reason to engage with you.
  • Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
  • Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
  • Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
  • Include human presence and/or campus shots with a prominent logo.
  • Avoid ad fatigue. Make new creative as often as your budget and manpower allow. It's important to keep ads fresh.

Responsive Display Ads

more info

Image Requirements

  • Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)
  • Square: 1200 × 1200 (min required: 300 × 300, max file size: 5120KB)

Logo Requirements

  • Landscape 1200x300 (max file size: 5MB)
  • Square 1200x1200 (max file size: 5MB)
  • Transparent background is best, but only if the logo is centered

Snapchat

more info

Requirements

  • File Type: mp4 or .mov and H.264 encoded (video); .jpg or .png (image)
  • Maximum File Size: 1 GB or less (video); 5 MB or less (image)
  • Ratio: 9:16
  • Recommended Length: 5-15 second video or still image
  • Video Settings: Must utilize 2 channels (left and right) in a balanced way throughout, audio target level should be- 16 LUFS, PCM or AAC codec, 192 minimum kbps and 16 or 24 bit only
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
  • Leave 250 pixels of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action button.
Type Size Example
Video 1080x1920 (9:16) View »

Spotify

more info

Companion image

  • Dimensions: Square, at least 640 x 640 pixels
  • File type: JPEG or PNG
  • Max file size: 200KB

Video file

  • Length: 30 seconds or less
  • File types: MOV, MP4
  • Max file size: 500MB
  • Aspect ratio: 9x16 (vertical), 16x9 (horizontal)
  • Quality: HD 720x1280 or similar - Volume: RMS normalized to -14 dBFS; Peak normalized to -0.2 dBFS
  • All files must include sound—no silent videos will be accepted

Size Example
640x640 Companion Image View »
9:16 Video File View »

Client-Provided Audio Requirements

  • 15 or 30 seconds
  • Bit rate of 320 kps and all slates removed
  • Formatted as either .WAV or .MP3
  • Saved under 1MB

TikTok

more info

Video Requirements

  • Recommended aspect ratio: 9:16
  • Resolution: ≥ 720x1280px / ≥ 640x640px / ≥1280x720px
  • File Type: .mp4/.mov/.mpeg/.3gp/.avi
  • Video Duration: 9-15 secs (10 secs max recommended)
  • Bitrate: ≥ 516 kbps

Profile Image Requirements

  • Aspect Ratio: 1:1
  • File type: .jpg/.jpeg/.png
  • Saved under 50KBs

Twitch

more info

Requirements

  • Video file type :30, :15 or :06 seconds
  • Creative format: VAST 3.0 only. Must adhere to creative spec for CSAI or SSAI.

Twitter

more info

Type Size Example
Photo 800x418 or 800x800 View »
Video 1080x1920 (16:9) or 1080x1080 (1:1) View »

YouTube

more info

General Requirements

  • Send YouTube link(s) of your videos.
  • Link your YouTube channel to CarnegieCommDS@gmail.com if possible.
  • Companion ad should be under 150kbs.
  • We recommend using :15 to :30 second videos per best practices
Type Size Example
Companion 300x60 View »