2013 Carnegie Conference Speakers

Dr. Augustine Fou

Dr. Augustine Fou
Chief Digital Strategist

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Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified MarketingTM framework to optimize marketing across both traditional and digital channels and tactics.

Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches courses on digital strategy, social media marketing to executives. He is a frequent panelist, moderator, and keynote speaker.

Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. He writes a monthly column on Integrated Marketing for ClickZ.com, and can be found on Linkedin and Twitter.com @acfou.

Charles Scrase

Charles Scrase
National Industry Lead, Education & Government, Google

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Charles Scrase joined Google full time in 2008 after completion of his graduate studies at Duke University. During his master's education, Scrase took on several positions at Google, including Regional Industry Lead, Local & Classifieds, and Manager, Global Ad Operations. Scrase spent five years in the West Indies doing international educational development work, first as a United States Peace Corps volunteer and then as the Director for a regional literacy education initiative in St. Vincent and the Grenadines. Prior to his work experience abroad, Scrase worked in the field of marketing research. He now leads the Education and Government business within Online Sales at Google and is based in the Ann Arbor, Michigan, office.

Scrase received his B.A. from the University of Michigan and his M.B.A. from the Duke University Fuqua School of Business.

Ken Woods

Ken Woods
Executive Director, Higher Education Services, College Board

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Ken has spent the last 27 years in education, the last 18 with the College Board where he oversees the higher education division in the Western Region. Prior to joining the College Board, Ken was the director of regional offices for the University of Denver, director of counseling for St. Margaret's Episcopal School where he taught and coached football and basketball, and at Whittier College where he served as the associate director of admission after receiving his bachelor's degree in business administration. Ken presents nationally on enrollment and financial aid issues concerning higher education. He has worked directly with hundreds of colleges and universities on developing successful recruitment and retention strategies.

Joan Isaac Mohr

Joan Isaac Mohr
Vice President for Admissions and Financial Aid, Quinnipiac University

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With nearly 40 years of experience in Admissions and Financial Aid, Joan has served in both state and national organizations dedicated to the college admission process. As past president of NYSACAC and a past member of the Executive Board of NACAC, Joan has taken an active role in helping students and parents understand that applying to college is a process, not a crisis. When Joan joined Quinnipiac in 1993, the College had 2600 undergraduate students and a freshman class of 700. Today with 1800 freshmen, and an undergraduate enrollment of over 6000, Quinnipiac University has three campuses, extensive residential facilities, 21 graduate programs (including a School of Law) and is in the last stages of opening a School of Medicine. The undergraduate admissions staff hosts over 27,000 visitors to campus each year, is active in online outreach to students and is always seeking new ways of connecting with families in the never ending admissions cycle.

Gary Steel

Gary Steel
Senior Search Engine Marketing Specialist

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Over the past 20+ years, Gary has held executive advertising positions in national, regional, and local sales. He has covered advertising territories on both the east and west coasts, routinely visiting New York; Los Angeles; Atlanta; Washington, D.C.; and many markets in between.

After working in local radio management, Gary joined Katz Communications, where he eventually served as Vice President of National Sales. He then worked as Vice President of Katz's Christal Radio Division. There he increased sales throughout the Mid-Atlantic States by 200% to $17 million. In June 2002, Gary transferred to the "station side" of radio, joining Clear Channel's cluster of six Philadelphia stations. Within three years, he became one of the top sales reps and was promoted to general manager, where he was responsible for launching two new stations and their associated Internet brands.

In 2009 Gary founded Philly Adwords, a search engine marketing and optimization company serving small to medium—sized businesses around the world. Gary received his Bachelor of Arts from Binghamton University in New York.

Peter Baron

Peter Baron
Founder, Partner, and Chief Evangelist

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Peter Baron is the founder of AdmissionsQuest, a partner at edSocialMedia and the Chief Evangelist at WhippleHill Communications. Peter blogs at AdmissionsQuest's Boarding School Blog and edSocialMedia.com, and hosts the regular videocast series, Boarding School Campus Tours.

Peter is an avid baseball student and Red Sox fan. When activities don't involve baseball, cooking, or his wife & kids, you will often find him—shoes laced—up— putting in a few miles of road work.

Mark Landon

Mark Landon
Senior Digital Media Specialist

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Prior to launching Recrue Media, Mark was President of Landon Media Group, a national advertising sales operation managing several high profile industry concerns, including Recruitment Marketplace and Movie Marketplace. Each platform focused exclusively within the industry verticals of corporate employment and national movie launches and DVD releases planning and executing on and off-line advertising campaigns. Both programs designed new research and media placement platforms incorporating organic industry data with customized applications that allowed advertisers to identify and prioritize their best revenue markets. Used extensively by all major movie studios, distributors, corporate HR consultants, and employment advertising agencies the Landon Marketplace business units became leading industry resources until their acquisition by Rec Hall Communications in 2009.

At Recrue, Mark develops and manages the affiliate partnerships we have with employment focused advertising agencies and national corporate employers. He directs all digital recruitment solutions in the areas of healthcare, entertainment, and all Fortune 1000 HR. Mark received his undergraduate degree from Ithaca College and has MBA from Pepperdine University.

Sundar Kumarasamy

Sundar Kumarasamy
Vice President for Enrollment Management, University of Dayton

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Sundar Kumarasamy, Vice President for Enrollment Management and Marketing, joined the University of Dayton in 2007. Since then, he has led a transformation of the University’s enrollment and marketing efforts through strategic research and a rebranding campaign that has positioned the University ahead of the curve of emerging demographic issues. The admissions experience for prospective students has been deeply and authentically personalized through cutting-edge digital innovations and the engagement of the entire campus community as ambassadors for the University — from deans to parking attendants. As a result, the University has exceeded enrollment targets for three straight years while enrolling the most academically talented students and largest number of out-of-state students in its history.

The Chronicle of Higher Education profiled Kumarasamy in January, 2012, describing him as "one of the most daring innovators in admissions." A nationally recognized leader in higher education, he regularly makes presentations to the College Board and to conferences and seminars on data-driven enrollment management and marketing methods. He has been quoted frequently in the news media including U.S. News & World Report, Forbes, Inside Higher Ed, Businessweek, The Washington Post and Chicago Tribune. Kumarasamy is a graduate of Philadelphia University and holds a Master of Science in Instructional Technology.

Liz Rainwater

Liz Rainwater
Director of Admissions Marketing and Communications, Texas Christian University

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Liz Rainwater really doesn't know what she's doing. Her best guess is she was born under a lucky star and frequently finds herself in the right place at the right time. She does enjoy coloring and picking pretty people, so marketing was the best fit when she was searching for a job. You'll know if you are in the same room as she is because she's the one who laughs out loud at inappropriate times.

Editorial note: How's that for creative marketing? Curious and tempting. We assure you that Liz knows a lot and, with wit and charm, she will share it with you. Join us as we discover more about the Director of Admissions Marketing and Communication at TCU.

Seth Odell

Seth Odell
Director of Interactive Marketing, Southern New Hampshire University

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Seth Odell is the Director of Interactive Marketing at Southern New Hampshire University, the country's fastest growing university. In this role, he oversees social media and video marketing for SNHU's online division, and is responsible for concepting and art directing the university's multi-million dollar national television campaigns. Prior to SNHU, he spent five years working in marketing at the University of California, Los Angeles.

Seth is also the founder and host of Higher Ed Live, the industry's only live weekly web show network.

Cathy Sams

Cathy Sams
Chief Public Affairs Officer, Clemson University

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Cathy joined the Clemson University communications program in 1981 and steadily progressed through the ranks, assuming her current position as Chief Public Affairs Officer in 1993 and adding responsibilities as Assistant to the President in 2006. During her tenure, Public Affairs has earned three Gold Medals for overall communications program from the Council for Advancement and Support of Education (CASE). Cathy earned a bachelor’s degree in journalism from the University of South Carolina in 1977, where she was inducted into Phi Beta Kappa, and a master’s in English from Clemson in 1991.

Melissa Rekos

Melissa Rekos
Vice President, Digital Services, Carnegie Communications

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As Vice President, Digital Services, Melissa works closely with all regional directors on digital marketing and recruitment programs for our clients. Due to the partnership nature of our client relationships, she is involved in the strategic planning and design of digital marketing programs. As someone who still loves putting together puzzles, she truly enjoys the challenge of creating just the right program to meet each school’s needs. She oversees the implementation and execution of each digital project as well as being involved in analysis and program evaluation. She is a regular presenter and speaker, educating schools about online strategies and integrating them with traditional enrollment methods.

Melissa's love for the digital space began in 1997 as a co-founder of the original Teen.com. She was instrumental in the growth and success of the business and the evolution within the teen market. In 2000 Teen People magazine named Teen.com as a Top Teen Website. Her passion and understanding of this audience continues today.

With a daughter in college and as a soccer mom of another college-bound daughter, she sits squarely in the cross-hairs of many admissions offices looking for a parent perspective. Her passions include her Australian Shepherd (Roxy), the ocean, College Football, spending time with great friends, and country music.

Janet Garcia

Janet Garcia
Director of Marketing, Westfield State University

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Janet Garcia was appointed as the first Director of Marketing at Westfield State University in 2004. Prior to her appointment, marketing was decentralized and inconsistent. Through her department's efforts, Westfield State now has a strong brand identity, positioning in the market and an efficient and consistent system for promotion of the University and its programs. Currently, Janet oversees the campus webmaster, two graphic designers, a copywriter/editor, campus photographer, social media coordinator and the alumni magazine editor. Janet has a bachelor's degree in art with a concentration in graphic design and a Master's degree in Education Administration.

Evan Lipp

Evan Lipp
Vice President for Enrollment Management, Assumption College

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Evan Lipp is the Vice President for Enrollment Management at Assumption College in Worcester, Massachusetts. In his role at Assumption, Evan oversees enrollment management initiatives and admissions, financial aid, student retention and marketing strategies. Evan is an enrollment management professional with extensive experience in managing recruitment, strategic planning, training and development, prospect conversion systems, relationship management, marketing, event planning, student retention and net tuition revenue strategies.

Evan joined Assumption College in 2006 and has 25 years of enrollment experience. He has also worked in various roles at Wittenberg University (OH), Saint Francis University (PA), Albion College (MI) and Marietta College (OH). Mr. Lipp received a Bachelor of Arts degree from Marietta College and his Master's degree from Western Michigan University. Evan serves on the board of The National Catholic College Admission Association.

More to come…