2014 Carnegie Conference Speakers

J. Graeme Noseworthy

J. Graeme Noseworthy

Strategic Messaging Director–Big Data for Marketing, Media & Entertainment, IBM

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Graeme Noseworthy is a marketer on a mission.

Graeme's sole focus is to develop and deliver the content and programs that demonstrate the value that IBM’s Big Data Platform delivers to digital marketing, media & entertainment professionals, and their CMOs around the world. Before becoming a dedicated and passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he led the charge in opening up new lines of business and creating innovative content across a variety of industries and client types. Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development, and marketing operations for a series of industry leading high tech companies and marketing service providers.

Read more about Graeme's career on LinkedIn or see what he is up to on Twitter at twitter.com/graemeknows.

Charles Scrase

Charles Scrase
National Industry Lead, Education & Government, Google

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Charles Scrase joined Google full time in 2008 after completion of his graduate studies at Duke University. During his master's education, Scrase took on several positions at Google, including Regional Industry Lead, Local & Classifieds, and Manager, Global Ad Operations. Scrase spent five years in the West Indies doing international educational development work, first as a United States Peace Corps volunteer and then as the director for a regional literacy education initiative in St. Vincent and the Grenadines. Prior to his work experience abroad, Scrase worked in the field of marketing research. He now leads the education and government business within online sales at Google and is based in the Ann Arbor, Michigan, office.

Scrase received his B.A. from the University of Michigan and his M.B.A. from the Duke University Fuqua School of Business.

Kerry Terrell

Kerry Terrell
Marketing Director, MBA Programs, University of Georgia

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Kerry Terrell recently transitioned into the role of Marketing Director, MBA Programs at the Terry College of Business at the University of Georgia after several years as Director of MBA Admissions for the Full-Time MBA Program. Kerry has more than 13 years of experience in admissions roles at the graduate level working on the issues of student recruitment, merit aid, and marketing. Before converting to life as a Southerner she worked with Bentley University and Brandeis University and called the Boston area home. Kerry holds an undergraduate degree in Women’s Studies and Legal Studies from the University of Massachusetts Amherst and a JD from Georgetown University Law Center. Kerry has a strong interest in all things Disney and a deep and abiding love for the New Kids on the Block. Find her on Twitter at @kerryterrell.

David Viggiano

David Viggiano
Director, Marketing & Communications, Syracuse University

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For more than a decade David has developed and implemented marketing and communications strategies for Syracuse University’s Office of Undergraduate Admissions. During this period of intensive change in the field of communications, David, with partners across campus and external to the University, moved SU’s outreach to prospective students and key influencers to a strategic, dynamic approach. He has experience in the digital space, branding, writing, public speaking, publications, CRM, strategic development, and management. He views the changing landscape of the ways in which humans communicate and internalize information as an opportunity to learn and lead. He relishes the collaboration required to truly communicate effectively across a wide range of platforms and believes that the best ideas result from strong teamwork and effective leadership. David has a passion for Syracuse University and telling the SU story. He received his Bachelor’s Degree from SU’s Newhouse School and will complete his MBA at SU’s Whitman School in May.

Cree Lawson

Cree Lawson
Founder & CEO, Arrivalist

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Cree Lawson is founder & CEO of Arrivalist--the first company to measure in real time how online destination marketing impacts visitation. Arrivalist's patent pending technology platform uses information from mobile devices and big data technology to measure which of the billions of impressions served a day influence people to move from one place to another. Prior to Arrivalist, Lawson started Travel Ad Network (TAN)--one of the leading Vertical Ad Networks--with less than $500,000 in investment and turned it into the largest travel information audience in the world. Before Travel Ad Network, Lawson served in a variety of Management, Sales, Business Development and Marketing roles at Random House, the Associated Press, Gannett, Time Warner Trade Publisher and two Internet start-ups. He's also a nationally-recognized investigative reporter and an academic All-American athlete. His publishing career began in 1994 when, as editor of the college newspaper, he made the Belmont Vision one of the first 5 college papers published online. Lawson lives with his wife and son in New York City.

David Lewis

David Lewis
CEO, Americas, DemandGen

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For more than 20 years, David Lewis has been a pioneering innovator in online marketing, marketing automation, and CRM systems and has overseen marketing for some of Silicon Valley's leading technology firms. His career journey began at Microsoft, where he played a key role in launching the company’s groundbreaking Windows operating system and Microsoft Office applications. Later, he moved to Silicon Valley to work with game-changing companies like Farallon, Netopia, and Ellie Mae.

Throughout his career journey, David has been at the forefront ofthe major disruptive waves that have transformed how companies offer their products and services to customers: the Web, marketing automation, CRM, search marketing, and social media. That’s led him to develop and refine new ways to help sales and marketing teams align and seamlessly blend of art, science, and systems – the heart of the principles of his book “Manufacturing Demand.”

In 2007, David founded DemandGen International, an Inc. 500 global consulting firm that helps sales and marketing teams achieve alignment, define and operationalize demand-generation processes, and create maximum advantage from marketing automation and CRM systems. Under his leadership, DemandGen has become the trusted advisor to the world’s most innovative and progressive firms including Apple, Dell, Dupont, American Express, Concur, Covidien, Citrix, Workday and hundreds more.

Alex Montgomery

Alexandra Montgomery
Communications and Marketing Associate, Northern Illinois University

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Alex Montgomery is the Communications and Marketing Associate at Northern Illinois University. Alex directly implements the undergraduate recruitment and marketing strategies of the university, and has been at NIU for the past three years. Prior to NIU, she worked in state government for seven years. Alex holds a BA in International Relations from Michigan State University and also a Masters of Public Administration.

Melissa Rekos

Melissa Rekos
Vice President, Digital Services, Carnegie Communications

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As Vice President, Digital Services, Melissa works closely with all regional directors on digital marketing and recruitment programs for our clients. Due to the partnership nature of our client relationships, she is involved in the strategic planning and design of digital marketing programs. As someone who still loves putting together puzzles, she truly enjoys the challenge of creating just the right program to meet each school’s needs. She oversees the implementation and execution of each digital project as well as being involved in analysis and program evaluation. She is a regular presenter and speaker, educating schools about online strategies and integrating them with traditional enrollment methods.

Melissa's love for the digital space began in 1997 as a co-founder of the original Teen.com. She was instrumental in the growth and success of the business and the evolution within the teen market. In 2000 Teen People magazine named Teen.com as a Top Teen Website. Her passion and understanding of this audience continues today.

With a daughter in college and as a soccer mom of another college-bound daughter, she sits squarely in the cross-hairs of many admissions offices looking for a parent perspective. Her passions include her Australian Shepherd (Roxy), the ocean, College Football, spending time with great friends, and country music.

Stephen Quinn

Stephen Quinn
Assistant Vice President, Enrollment Management and Communications, Caldwell College

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Steve Quinn is Assistant Vice President, Enrollment Management and Communications for Caldwell College, as small, liberal arts college in Northern New Jersey. He currently oversees all aspects of undergraduate admissions and recruitment, including traditional, non-traditional/degree completion, online, and nursing student populations. While at Caldwell, Steve has worked on the transition to online programs for adult students and the launch of a BSN and RN to BSN program. Steve has over 10 years experience in admissions, enrollment management, marketing, and recruitment, and in previous positions has also overseen graduate recruitment and admissions. He also serves on the Executive Board of the New Jersey Association for College Admissions Counseling (NJACAC) as a College Representative, and chair of several committees. Steve is also a member of AACRAO, MSACROA, NY/NJ ACRAO, NACAC, NYSACAC, NEACAC, and NJTCA.

Fran Reed

Francesca Reed
Interim Associate Vice President for Enrollment Management and Director of Graduate Admissions, Marymount University

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Ms. Francesca Reed is the Interim Associate Vice President for Enrollment Management and Director of Graduate Admissions at Marymount University in Arlington, VA. Fran oversees the Offices of Financial Aid, Undergraduate and Graduate Admissions. She has more than 15 years of experience in enrollment management, recruitment of both traditional and non-traditional students, and marketing. She joined Marymount University in 2001, as Coordinator of Graduate Admissions. Before working at Marymount, Fran was Assistant Director in the Summer Sessions Office at The Catholic University of America. She has presented on topics of marketing, recruitment and student services at a variety of conferences including NAGAP, SACRAO and Direct Marketing Association of Washington (DMAW). Fran will be part of the 2014 Leadership Arlington cohort in Arlington, VA and she proudly serves as Chair of the Marketing and Social Media Committee on the NAGAP Board and was the 2011 Conference Chair for the NAGAP Annual Conference. She holds a Bachelor's from the University of Maryland and a Master's in Forensic Psychology from Marymount University.

Dr. Augustine Fou

Dr. Augustine Fou
Chief Digital Strategist

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Dr. Augustine Fou is Digital Consigliere, advising marketing executives and global brands on digital strategy. He has over 17 years of management consulting experience and teaches courses on digital strategy and integrated marketing at Rutgers University and NYU. His Twitter handle is @acfou

Dr. Fou pioneered the Unified Marketing™ framework to help clients optimize marketing across both traditional and digital channels. His published articles can be found on ClickZ.com and digital marketing powerpoints on Slideshare.

Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital lead at McCann Worldgroup/MRM Worldwide and Chief Digital Officer of Omnicom's Healthcare Consultancy Group (HCG).

Chris Colbert

Chris Colbert
Chairman, Holland-Mark; CEO, FINIS

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Chris has successfully been building brands for clients for over 30 years. During the course of his career, he has created two award-winning creative brand agencies: Holland, Mark, Martin which later became Holland-Mark, where he currently resides as Chairman. Under his leadership, he has helped hundreds of corporate, nonprofit, and higher education clients become category leaders through his brand strategy and creative development. Each year he speaks at numerous college campuses nationwide on the topic of “The Brand of You” helping students craft their personal brand as they prepare for their future.

In 2013, Chris launched a new company, FINIS–an outsourced, best-practice career services partner for liberal arts colleges and universities. FINIS ensures college graduates are ready for the real world and are guaranteed to find the job they want.

Additionally, Chris is an adjunct professor at the New England Conservatory, teaching the marketing track for their graduate level Entrepreneurial Musicianship program. He sits on the boards of Grand Circle Corporation, the Leadership Council of the MGH Cancer Center, the MassArt Corporate Advisory Council, and is Chairman Emeritus of the Advertising Club of Greater Boston. Chris has a B.A. from Connecticut College and an International M.B.A. from Duke.

Joyce Lantz

Joyce L. Lantz
Director of Recruitment and Communications, University of Notre Dame

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Joyce is the Director of Recruitment and Communications for the Office of Undergraduate Enrollment at the University of Notre Dame. She has more than 15 years of higher education experience, including admissions and marketing positions. Prior to Notre Dame, Joyce was the Director of Admissions at Valparaiso University and an Associate Director of Admissions at Saint Mary's College, Notre Dame. She also served on the Executive Board of the Indiana ACAC. Joyce holds a BS in communications and a MS in College Student Personnel Administration.

Marcus Hanscom

Marcus Hanscom
Associate Director of Graduate Recruitment and Outreach, University of New Haven

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Marcus Hanscom is the Associate Director of Graduate Recruitment and Outreach at the University of New Haven. With more than seven years of experience in both undergraduate and graduate student recruitment, Marcus oversees the strategic marketing and e-recruitment initiatives for the Graduate School at UNH. His responsibilities include extensive data analysis and reporting, marketing plan development, social media management, CRM solutions, and more. He was honored in April 2012 with the Future Leader Award from NAGAP, the Association for Graduate Enrollment Management, and is a 2013 nominee for Higher Education Marketer of the Year with the American Marketing Association. Marcus currently serves as the Online Education Chair on the NAGAP Board and is also the founding president of NEGAP, the New England Association for Graduate Enrollment Management.

Marcus has presented widely on integrated marketing strategy, recruitment, and social media in a variety of webinar and conference sessions for NAGAP, NEGAP, and TxGAP, and has served as an industry partner and speaker with CUNet, Hobsons, STAMATS, and JetSpring. He holds a B.S. in Mass Communication and an M.B.A. in Business Policy and Strategic Leadership from UNH and currently resides in Branford, CT.

Julie McCulloh

Julie McCulloh
Dean of Admission, Gonzaga University

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Julie McCulloh is Dean of Admission at Gonzaga University where she has worked for the past twenty years, the last 10 as dean. Julie is a die-hard “Zag” with both her undergraduate degree in Psychology and her MBA from GU. Prior to beginning her work in admission, she lived in Oxford, England while her husband pursued his graduate studies and she worked in a hair salon…as a book keeper. The McCulloh’s love Disney and basketball, not necessarily in that order, and look forward to a productive conference!