Join in on up to three of these exciting, engaging, and timely round table discussions.
Building the Enrollment and Marketing Dream Team
Joann McKenna, Bentley University: You’ve got the players you need on campus to assemble your own enrollment dream team, but the key is identifying internal strengths and capacity so you know when and where to leverage added value and expertise by outsourcing. It's time to think about building new and different relationships both internally and externally and learning how to weave them all together. We'll talk about what your team should know about each other to understand the synergies of activities throughout the funnel. The enrollment management leader may be in the "hottest seat on campus," but sharing and collaborating your assets, coupled with meaningful and smart outsourcing, can give them a powerful advantage.
Non-traditional Student Search
Alexa Poulin, Carnegie Communications: The historical definition of “Student Search” has been marketing to college-bound high school students. But as non-traditional-aged students go back to both undergraduate and graduate degree programs, how can we shift the “Student Search” model to reach this group? We’ll discuss ways you can Search for the non-traditional student, online learner, and grad student using a multi-channel strategy. And you’ll discover how to make the art of traditional Search anything but old-fashioned.
Strategic Data Use for the Graduate Market
Tracey Sheetz, West Virginia University: Too much data, too little optimization—this challenge is by no means unique to one institution. Many are perplexed as they stare at a flood of numbers. In this interactive round table, we will discuss harnessing and navigating data effectively, efficiently, and strategically in your recruitment efforts, including where to start, what to collect, how to interpret, how to ask report writers for what you need, and how to present your findings to decision makers.
Rebecca Miller, OptikNerve: Students choose schools on both tangibles and intangibles. Targeted, well-crafted videos can direct your audience to your informational as well as your emotional goals. Learn how video can take your message into the hearts and minds of potential applicants, including top tips you can use to get started immediately.
Kristina Wong Davis, The Ohio State University: How do you meet the varying needs of your audiences and move away from one-size-fits-all marketing? What do you know or what do you need to know to deliver personalized information? In this session, we will talk about best practices and ideas for tailoring messaging to meet the needs of different target audiences within your recruitment pool.
Leveraging Institutional Marketing to Target Transfer Prospects
Elizabeth Rainwater, Texas Christian University: As colleges focus more attention on increasing transfer enrollment to meet their institutional goals, the strategies for transfer student recruitment have needed to evolve. Prospective transfer students aren’t ‘raising their hands’ as clearly as other student audiences and the ability to identify, reach, engage, and convert them is a very unique process. Join this session to share, discuss, and learn about ways other colleges and universities are breaking out of the traditional mold to accomplish more.
Melissa Rekos, Carnegie Communications: With recruitment events continuing to prove to be the yield powerhouse (from inquiry to application or acceptance to enrollment), how do you increase visibility, registrations, and attendees to these key events? In this session you’ll learn techniques for leveraging online advertising, PURLs, your website, and e-mails to ensure your prospects know their options.