2020 Carnegie Dartlet Conference Speakers

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Joe Moore
Partner, Chairman & CEO, Carnegie Dartlet

Joe Moore
Partner, Chairman & CEO, Carnegie Dartlet

With over 30 years of experience in higher education marketing and publishing, Joe Moore has developed businesses that have partnered with over 1,000 colleges and universities, assisting them in meeting their enrollment goals. Joe helped found Carnegie Communications in 1985 and published the high-end recruitment magazine Private Colleges & Universities the following year. Under his leadership, the company has been on the forefront of innovative marketing and recruitment services for colleges. Carnegie launched one of the first websites for college-bound students in 1995, CollegeXpress, and introduced digital services to higher education marketing. Merging with Dartlet in 2018 to form Carnegie Dartlet, the company now offers a complete end-to-end portfolio of communications services. Joe’s ongoing mission is to keep Carnegie Dartlet on the cutting edge of response-driven recruitment solutions and marketing communications. Most of all, Joe gets great pleasure in watching people grow and succeed and in knowing that he’s helped millions of students find the right college.
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Ross Simmonds
Digital Marketing Strategist and Entrepreneur

Ross Simmonds
Digital Marketing Strategist and Entrepreneur

Ross Simmonds is a digital strategist and entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is also the co-founder of a Social Media Management service called Crate, the e-commerce site Hustle & Grind and has been published in Forbes, Huffington Post, Venturebeat, The Globe & Mail and more.
Ross works with clients on a regular basis to leverage content to drive meaningful results for their brands while doing the same with his own companies. In 2016, Ross was named by Mashable as one of the top 5 Snapchat Marketers worth following and is a firm believer in practicing what you preach. His company Hustle & Grind has over 100,000 followers on Instagram, he's generated millions of views on Slideshare and he is considered a leader in the marketing space. He's spoken at conferences around the world such as MozCon, SearchLove, WistiaFest, Webbdagarna, UnLondon and many more.
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Talia Wolf
Founder and Chief Optimizer, GetUplift

Talia Wolf
Founder and Chief Optimizer, GetUplift

As founder of GetUplift, Talia provides conversion optimization services for high-growth companies. Using customer-centric strategies, emotional targeting, persuasion and data, Talia generates more revenue, sales and leads for her clients and students.
Talia has taught on stages such as Google, MozCon, CTAconf, Search Love and many more and was recently listed as one of the most influential experts in conversion optimization.
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Michael Barber
Senior Vice President, Chief Creative Officer, Godfrey

Michael Barber
Senior Vice President, Chief Creative Officer, Godfrey


He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies, and was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.
His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.
Outside of Godfrey, Michael hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.
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Angie Schottmuller
Founder & Chief Optimizer, Interactive Artisan

Angie Schottmuller
Founder & Chief Optimizer, Interactive Artisan

Angie is the queen of conversion-centered content strategy and organic lead generation. She's been recognized as a "top 10 online marketing expert to follow" by both Forbes and Entrepreneur Magazine. She owns and operates Interactive Artisan, an agency out of Minnesota focused on delivering SEO x CRO powerplays to medium and large businesses and higher-ed institutions. Angie's passion is transforming complex concepts into powerful, easy-to-understand frameworks. Watch for free scorecards in her talk, "FEAR-FU: How to Overcome Customer Uncertainty & Boost Conversion Using Social Proof."
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Andrew Davis
Bestselling Author and Keynote Speaker

Andrew Davis
Bestselling Author and Keynote Speaker

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
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Tiffany DaSilva
Founder, Flowjo.co

Tiffany DaSilva
Founder, Flowjo.co

Over the past 15 years Tiffany DaSilva has worked in all facets of digital marketing including SEO, PPC, social media, email marketing and conversion rate optimization. Currently she's a full-time growth marketing consultant and the creator of Flowjo's The Growth Hacking Box & Self Care Bucket List. Tiffany’s experience has exposed her to the opportunity to work on over 500 websites while managing multi-million dollar budgets. Prior to consulting, she’s worked at various startups including Geosign, Achievers & Shopify as Head of CRO. She holds an MBA with a focus in Project Management & Ecommerce from Norwich University.
In 2012, Tiffany was named one of the Techwomen Canada of 2012 by the Government of Canada and Canadian Consulate General of San Francisco/Silicon Valley. She's been written about in Mashable, Search Engine Journal, Hubspot, Shopify and Search Engine Land. She enjoys teaching and mentoring startups and is currently an instructor at McMaster University teaching SEO & SEM. She has also spoken at various events including PPC Hero London, Conversion Jam in Oslo & Stockholm, Dublin's Learn Inbound, Unbounce’s CTA Conference, and 500Startups’ “Weapons of Mass Distribution.
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Andy Crestodina
Co-founder and Chief Marketing Officer, Orbit Media

Andy Crestodina
Co-founder and Chief Marketing Officer, Orbit Media

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.
Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 25 Content Marketers, Express Writers/Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
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Andrea Vahl
Social Media Speaker and Consultant

Andrea Vahl
Social Media Speaker and Consultant

Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.
She was named 50 Favorite Online Influencers on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com, and other top lists. She is the founder of Facebook Advertising Secrets an online learning program with over 700 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. She is also a stand up comedienne. Learn more about Andrea’s books, courses, and resources, on her website, www.AndreaVahl.com.
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