Consumer privacy protection in the ad tech space is a rising trend that’s here to stay. Significant measures have already happened with Apple’s move to stop tracking individualized identifiers, and Google will stop collecting third-party cookies by the end of the year. All of these changes represent a momentous shift in the way online advertisers can target audiences, deliver ads, and track performance. In this session, we will:
You’ll leave this session with a better understanding of the significant changes happening and will also learn how to set yourself up for success in this privacy-first world.