Session 2: Is Your Digital Marketing and Website Meeting the Needs of Gen Z?

As prospective students embark on the college search from their living rooms, they’re increasingly turning to search engines, social media, and video platforms to inform their decisions. Still, Gen Z has indicated that the #1 source for forming their impression of a school in the time of COVID-19 is the university website, meaning institutions need to put greater focus on this top marketing tool. Join us as we discuss how to improve user experience and messaging on your site, including optimizing and structuring content, making it easier for students to move down the funnel, and holding virtual events that are actually engaging.

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