Thursday, May 23, 2019 @ 2:00 pm ET
Have you ever thought of social media networks as search engines? More and more, prospective students are utilizing the search functions on Facebook, Instagram, LinkedIn, and the like to find out more about institutions. In this webinar, you’ll learn why a good SEO strategy should include social media and why a good social media strategy should include SEO.
In conjunction with Boston University’s School of Public Health Enrollment Marketing Strategy Manager Danielle Kahn, we'll cover how to craft content that aligns with your college or university’s goals and objectives, how to make that content visible to search engines, and strategies for sharing that content on various social media platforms. We’ll also showcase tangible examples from Boston University’s Population Health Exchange, giving you new ideas for how to market to students organically on social media.