Digital Marketing


Digital marketing requires constant adaptation to an ever-changing landscape. At Carnegie Dartlet, we are never satisfied with the status quo—we consistently employ intelligent strategies to create powerful campaigns that move the dial and yield exceptional results for you.

From conception through execution, we combine our problem-solving ingenuity and arsenal of cutting-edge tactics to create a strategy curated to your unique goals and audiences. As the full-service digital marketing leader, we’re not limited to a particular product, channel, or capability—we let the outcomes you need determine the approach we take.

Our dedicated team of in-house digital marketing experts are all Google certified and self-proclaimed digital geeks. We live under the hood of each and every one of your campaigns, prioritizing performance above all else and driving unrivaled results.

Search Engine Marketing

Over 70% of students use search engines when considering their college options. Appearing in that prime search engine real estate is key for success in the modern digital landscape—but competition is fierce. Utilizing a dynamic array of leading-edge strategies that push the boundaries of search engine marketing, Carnegie Dartlet cuts through the competition to place your brand in front of students from their first search to their last.

Using a combination of tactics, we’ll ensure your institution earns the trust of your audience and remains consistently top-of-mind for your prospective students as they make their enrollment journey.

Search Engine Optimization (SEO)

Utilizing a comprehensive suite of Search Engine Optimization (SEO) techniques, Carnegie Dartlet invigorates your organic marketing strategy—putting your brand in front of new audiences at every stage in their journey. Combining technical strategies with highly researched content optimization, we can overhaul your web presence and position your institution to claim the most trusted real estate in search engine marketing: the organic search results. Through the process of SEO, we’ll establish trust between your institution and your prospective students and forge authentic human connections that spur long-term results.

Our SEO services include:

  • Technical Site Audits + Website Redesign Consulting
  • Content Optimization
  • Google My Business Optimization
  • SEO Workshops
  • Organic Social Media Consulting
  • YouTube Optimization
  • ADA Compliance Consulting

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Pay Per Click (PPC)

With Pay Per Click (PPC) advertising, Carnegie Dartlet utilizes our unmatched industry experience to ensure you appear when students are searching for colleges, specific programs, or courses on search engines like Google, Bing, and Yahoo. We employ a thoughtful approach to PPC that places your institution’s text ads in front of prospective students—increasing leads, inquiries, and applications. Our experts draw upon a legacy of higher education expertise and digital marketing knowledge to anticipate the needs of your prospective audience and set your brand at the top of the results.

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Online Display Marketing

Display advertising is a powerful strategy providing incredible branding and awareness exposure for your institution. Through an unmatched selection of advanced targeting strategies, Carnegie Dartlet skillfully presents your banner ads across websites—keeping your school top-of-mind for prospects.

We use next-generation targeting techniques to ensure your Display advertisements appear in front of your target audience at every point in their journey. Our strategies position you to be the school your prospects think of first.

Display targeting includes:

  • IP Targeting
  • Retargeting
  • Audience Select
  • Mobile Location Targeting

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Social Media Marketing

Social media is crowded, but the experts at Carnegie Dartlet work tirelessly to make your brand stand out from the crowd. We fearlessly craft new and unexpected strategies that reach specific audiences across all social channels, including Facebook, Instagram, Twitter, LinkedIn, and Snapchat. We take a different, disruptive approach to traditional social media advertising that triggers curiosity about your brand and results in transformative connections between you and your audience.

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Streaming Media

Streaming media and video engage captive audiences at a fraction of the cost of traditional TV and radio advertising. By leveraging targeting parameters built around your audience’s interests, Carnegie Dartlet is able to get your message in front of not only high school and college-aged students but their decision-making parents as well. Through our streaming media strategies, we continue to refine and reimagine new and innovative ways to create connections with prospective students, so your school is seen (and heard) by the right audiences at the right time.

Our streaming services include:

  • YouTube
  • Spotify
  • Pandora
  • Hulu
  • Connected TV/OTT

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Google Analytics

Carnegie Dartlet never applies a one-size-fits-all approach to your analytics. Instead, we apply critical thinking to understand how your institution can best leverage analytics to reach your marketing goals. Through our Google Analytics services, we’ll analyze your accounts to ensure they’re set up for success, implement best practices, and closely track the performance of your content, consistently leveraging insights to further optimize and enhance your campaigns across all channels. Reporting dashboards provide a deeper insight into the strategies, insights, and decisions that will cause you to step into the future with confidence.

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Push the Boundaries With Carnegie Clarity™

Carnegie Clarity™ is a cutting-edge marketing attribution and web personalization solution built upon the world’s leading customer data platform (CDP), BlueConic. With Clarity™, you’ll have the unique ability to track individual user activity throughout the enrollment funnel and personalize experiences based on each user’s unique interests and actions, regardless of whether the user has identified themselves. Additionally, Clarity™’s Attribution & Behavioral Dashboard aggregates user data to identify which marketing campaigns can be attributed to applicants, admitted students, and other segments, giving you the data needed to tailor your messaging to appeal to specific audiences. Anticipate the needs of your audience and deliver personalized messages to each unique student as they explore your website in real time with Carnegie Clarity™.

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Challenge the Traditional With Innovative Digital Marketing Strategies From Carnegie Dartlet

Carnegie Dartlet’s digital marketing portfolio represents the most advanced and innovative approach to higher education marketing in the digital space. Leading the way with tools, talent, and an unexpected approach to problem-solving, our strategies will provide unmatched results for your institution. To find out how Carnegie Dartlet can bring your goals within reach, talk to us today.