Pay Per Click (PPC) for Higher Education

At Carnegie Dartlet, PPC is in our DNA. As an official Google Partner, our team is well grounded in the leading tactics and cutting-edge strategies required for success in this competitive landscape. In every PPC campaign we run for you, our team of digital experts work with a single purpose: starting conversations with your prospective students that lead to excited enrollments.

PPC campaigns serve your message across search engines like Google, Bing, and Yahoo at the very top of the page, increasing brand awareness and allowing specific targeted messaging to meet your audience where they’re searching. Through a comprehensive process that includes everything from creating a targeted keyword list to generating ad copy crafted for conversions to optimizing your campaigns from start to finish, Carnegie Dartlet utilizes PPC strategies specific to colleges and universities to help you increase leads, generate inquiries, and earn applications from quality prospects sincerely interested in your institution.

Pay Per Click Strategies

Our process consists of constant campaign review. From the first moment we launch to the final lifetime report, we repeatedly review our bidding strategies, deploy optimizations, assess performance, and optimize toward conversion in all your PPC campaigns.

Keyword Identification

Not all keywords are created equal. Our team will do the heavy lifting to identify the keywords you should be targeting based on your strategy and programs and will craft a bidding strategy that will ensure conversion while maximizing your budget.

Remarketing Lists for Search Ads (RLSA)

Your audience requires different messaging at different stages in the enrollment cycle. With RLSA, we optimize your search ads to offer targeted messaging to returning visitors. Armed with this technology, our team can craft a series of ads tailored to speak to your audience at the precise moment of their journey.

PPC Services for Higher Education

For colleges and universities, the power of PPC is entirely in the optimization. Assessing the performance of keywords, analyzing conversion rates, and making data-based optimization decisions allow Carnegie Dartlet to create agile, effective campaigns that attract prospective students. Our dedicated team of PPC experts create ads that disrupt the search landscape and captivate your audience.

Let’s work together to build a PPC presence that will transform your digital marketing.