Social Media Marketing for Higher Education

Social media has an undeniable power to attract prospective students. Paid social media campaigns are a key component of digital marketing strategies. Our team of social media mavericks are constantly testing new tactics and creating robust, innovative social media campaigns that broadcast your message to the right audiences, driving valuable engagement that leads to quality recruitment.

Our team is constantly experimenting with how to advertise on Snapchat or how to create the most compelling Instagram story. This curiosity propels our expertise, and we tailor our skills to meet your goals and execute campaigns that connect with prospective students and drive enrollment.


Facebook offers the unmatched ability to target audiences across the entire enrollment spectrum, from undergraduate and transfers to graduate students and even parents. At Carnegie Dartlet, we leverage precise strategies to put your message out ahead of the pack with a higher education–specific approach to Facebook advertising. Capable of driving inquiries, raising brand awareness, and increasing applications, the broad reach of Facebook’s advertising platform allows for highly specialized approaches that can be hyper-targeted to any goal.


Visually rich and inherently interactive, the Instagram advertising platform allows colleges and universities to speak directly to prospective students, cutting through the noise of traditional advertising to hold authentic conversations. We build on your student list or curate entirely new audiences with advanced targeting, then convey your school’s message across the platform. Instagram is especially effective for brand awareness and driving inquiries. Our team of experts can help you reach qualified prospects on this platform and convert untapped audiences into enrolled undergraduates.


With an unmatched ability for recruiting graduate and adult professional students, the power of LinkedIn lies in its audiences. Finely segmented, actively searching, qualified prospective students are active on this platform every day. With the ability to target by job title and education level, Linkedin marketing strategies enable you to parse out audiences with a fine-tooth comb. Through placements with Sponsored Content, Text Ads, and Sponsored InMail Campaigns, we reach out directly to your prospects to establish a relationship that leads to exceptional recruitment.


Attention spans are short, and relevancy is more pertinent than ever. Carnegie Dartlet ensures that your Snapchat campaigns deliver messaging that’s on point and on persona, visible to only those who are the most interested in your institution. Speak directly to potential undergraduates and their families through Snapchat advertising. With our deep understanding of how prospective students use this platform, we position your message in front of the right eyes, generating interest and striking conversations.


Twitter is the only social media platform that allows keyword targeting within campaigns, paving the way for hyper-specific tactics aimed at sparking conversations with your prospective students at exactly the right moment. Within the platform, we build highly relevant Retargeting campaigns off specific lists, utilizing our industry knowledge to craft strategies that attract audiences with on-topic, relevant messaging.  

Leading Social Media Strategies for Higher Education Around the Globe

Armed with cutting-edge tactics and years of higher education industry knowledge, we craft social media campaigns that spark conversations and forge the human connections that are essential to your enrollment goals. Take your social media marketing to new heights. Reach out to us today.