Lead Generation Strategies for Student Recruitment

Carnegie Dartlet’s lead generation strategies for student recruitment have helped hundreds of colleges and universities for more than 30 years. We were founded on the principle that when powerful human connections are made, action is the result. For the past three decades, we’ve been leading the way in connecting colleges with the right students and vice versa.

There’s only one fully integrated lead generation platform that provides you unparalleled access to the students you want in the segments you need—there’s lead generation, and then there’s CollegeXpress.

CollegeXpress is a college search website utilized by 500,000 unique visitors each month. The site profiles hundreds of colleges and universities and features information such as tuition costs, test score standards, most popular majors, and more.

The CollegeXpress site, lead service, and platform combine to create one of the most comprehensive, multichannel recruitment and branding resources for colleges and universities. Respected and widely used, CollegeXpress not only reaches college-bound students but also their parents, teachers, and counselors. The results are the most qualified leads in the industry.

Expanded Reach With CollegeXpress

We provide more than 40 powerful audience segmentation platforms, including geography, academic profile, health and medicine, science and engineering, business, education, performing and visual arts, multicultural, international, transfer, Christian, Catholic, and graduate. You choose your criteria and we’ll match you with inquiries that are the right fit for you. Everything we do is rooted in The Science of Human ConnectionTM, and at its core, CollegeXpress is about matching the right schools with the right students and vice versa.

Get more targeted and address immediate needs with outreach to our database of registered CollegeXpress users. Define your audience by graduation year, academic achievement level, major interests, location, ethnicity, and more, and send direct messages to students to trigger a response.

Advanced Strategies for Student Recruitment

Recruit only the most appropriate students drawn to your school’s authentic identity with the unmatched power of CollegeXpress Premier Placement, the most powerful recruiting tool in the industry. Place your creative campaign in the position of greatest impact—in front of an audience cultivated to meet your exact recruiting needs. You can target by gender, GPA, intended major, ethnicity, geography, country, and even high school graduation year.

Lead Nurturing

After a student requests information from your institution through our websites, emails, or magazines, it’s imperative to follow up, keep their interest going, and drive response back to you. Through our Custom Response Service, we’ll send them a branded, customized response with your school’s message, image, logo, and/or custom creative. With open rates surpassing 50% and click-through rates ranging from 10%–20%, these emails set the industry standard for engagement with prospective students.

Effective Student Recruitment Begins With Quality Lead Generation

Our student lead generation services grant you access to a database of unparalleled depth and a platform with unsurpassed student and parent trust. Lean on Carnegie Dartlet for your student recruitment needs. Let’s get this moving today.