Lead Generation Strategies for Student Recruitment

Response-driven communications and strategy have evolved from print and email to encompass the entire digital landscape. Carnegie Dartlet works across all platforms to develop the lead generation and recruitment strategy that’s right for you.

  • Proprietary access to a database of over 250 million households
  • Exclusive ability to apply audience segmentation expertise through proprietary psychographics and demographics clustering strategies
  • Multichannel capabilities to ensure the audience—not just the tactic—is the focus
  • Digital expertise in conversion-oriented and lead generation strategies
  • Access to our proprietary student lead generation platform, CollegeXpress

CollegeXpress Platform and Database Search

Participation in CollegeXpress puts your school in front of millions of active college searchers across the country and fills your funnel with thousands of engaged students who want to know more about your institution. Choose the segmentation you want to get in front of the students you need.

Get more targeted and address immediate needs with outreach to our database of registered CollegeXpress users. Define your audience by graduation year, academic achievement level, major interests, location, ethnicity, and more, and send direct messages to students to trigger a response.

Lead Nurturing

Give interested students the immediate response they’re expecting with our Custom Response Service, an automated email triggered within 24 hours of taking action to express interest in your school. With open rates surpassing 50% and click-through rates ranging from 10%–20%, these emails set the industry standard for engagement with prospective students.

Effective Student Recruitment Begins With Quality Lead Generation

Our lead generation services grant you access to a database of unparalleled depth and a platform with unsurpassed student and parent trust. Lean on Carnegie Dartlet for your student recruitment.

Let’s get this moving today >