WE ARE
MARKETING INNOVATION

THE SCIENCE OF PSYCHOMETRIC MARKETING

The world has changed a lot since we opened our doors in 1983. Fortunately, we’ve been inventing the future ever since. Carnegie Dartlet is a full lifecycle marketing firm that delivers integrated communications services to clients worldwide. From state-of-the-art research and strategy, lead generation, and digital marketing to full-spectrum creative, we are the pace.

Kevin Roane

20 years in higher education

Thanks to Kevin’s tenure, you will
always have the answer.

TRUSTED DATA

CUSTOM METHODS

MAJOR RESULTS

Everything we do is data driven and goal oriented.

From our custom innovative digital, fine grain on-location research methods, unmatched lead generation, audience definition, data-driven creative, and personalized strategies that emerge from fact, not figment, our clients emerge victorious.

No more guesswork. A proven foundation you can trust.

PSYCHOGRAPHICS

WHO ARE YOU?

Understanding your organization’s psychology and personality is fundamental to marketing success. The same goes for your audience. Only when you know the psychographics of your organization, and your consumers, can you make intelligent and meaningful connections. Anything else is a hope and a prayer.

We originated leading methodologies in psychographic marketing.

INTEGRATED
RESEARCH

  • INTERNAL
  • PERSONALITY DEFINITION
  • COLLATERAL AUDITS
  • SYSTEMS AUDITS
  • EXTERNAL
  • PERCEPTION STUDIES
  • COMPETITIVE AUDITS
  • QUANT STUDIES

REPUTATION
STRATEGY

  • FORMATION
  • MASTER POSITIONING
  • STORY DEVELOPMENT
  • BENCHMARK ANALYSIS
  • IMPLEMENTATION
  • TRAINING WORKSHOPS
  • ONGOING CONSULTATION
  • TEAM INTEGRATION

AUDIENCE
DEFINITION

  • PSYCHOGRAPHICS
  • AUDIENCE PERSONAS
  • TEAM PSYCHOLOGY
  • LEADER DEVELOPMENT
  • DEMOGRAPHICS
  • SEGMENT CLUSTERING
  • GEOSPATIAL MAPPING
  • QUANT ANALYSIS

SIGNATURE
CREATIVE

  • EXPRESSION
  • CAMPAIGNS
  • PRINT + DIGITAL + VIDEO
  • OFFSITE BLITZES
  • MEDIA STRATEGY
  • TRADITIONAL
  • DIGITAL
  • BUYING + DEPLOYMENT

DIGITAL
MARKETING

  • PROMOTION
  • ONLINE DISPLAY
  • SEARCH ENGINE MARKETING
  • PAID SOCIAL MEDIA
  • CONVERSION
  • LANDING PAGE DEV
  • ANALYTICS ASSESSMENT
  • ATTRIBUTION

LEAD
GENERATION

  • STUDENT REACH
  • COLLEGEXPRESS/PC&U
  • DATABASE SEARCH
  • LEAD NURTURING
  • TARGET AUDIENCE
  • UNDERGRAD/TRANSFER
  • GRADUATE
  • INTERNATIONAL

THE POWER
OF ONE

From coast to coast, we are many; over 100 experts specializing across dozens of integrated disciplines. Yet, we are one.

Our strength is in our togetherness, leveraging our combined talents and passions for the betterment of the client and the outcome. When you choose Carnegie Dartlet, you choose one.

World-class commitment to your goals.

Jennifer Lonchar

9 YEARS OF EXPERIENCE AND 100+ PARTNERSHIPS

Because of Jen’s commitment to excellence,
you'll always get what you need, and more.